Hotel Online  Special Report
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 The Hilton Family of Hotels Caters Uniquely to the
Travel Agent through a Committed Web Site
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BEVERLY HILLS, Calif., May 15, 2006 – In an effort to provide an easy and uniquely tailored online experience for travel agents, the Hilton Family of Hotels has launched a new travel agent information and booking portal, available at www.hiltontravelagents.com.  The new, dedicated site offers easy access to the nearly 2,800 hotels worldwide within the Hilton Family, and provides robust hotel search and booking tools, rich hotel content, and convenient access to agent services and resources and the Unlimited Budget® travel agent incentive program. 

“Much in the same way we have developed critical CRM (which stands for Customer Really Matters) programs for our guests, we strive to enhance our relationship with travel professionals through touch points that are most efficient and meaningful for them.  The Hilton Family of Hotels has created a one-stop, dedicated portal where any travel agent planning a trip easily can find information they need,” said Bala Subramanian, senior vice president, distribution and brand integration for Hilton Hotels Corporation. “While catering uniquely to the travel agent through a committed site, the Hilton Family of Hotels is dedicated to making it easier for travel agents to create memorable experiences for leisure travelers and an easy travel planning experience for their business travel customers.”

The new portal enables agents to:

  • Sign up and get information on the Unlimited Budget® travel agent incentive program 
  • Search by proximity to city, airport, attraction, or an address with flexible hotel search tools
  • Access complete hotel information, including enhanced hotel and room descriptions, photos and virtual tours, services and amenities, special offers, destination information, maps and directions
  • Compare hotels side-by-side, including services, rates and amenities 
  • Book client-negotiated rates and Net Direct Rates™
  • Access commissionable/non-commissionable rate display, commission policy and status of commission payments online
  • Enjoy comprehensive dedicated Travel Agent support via email, phone or FAQ
  • Sign-up for the new Hilton Family eNewsletter designed specifically for travel professionals, featuring new hotel openings, and updates on agent services and site enhancements
“Our goal with this service-oriented travel agent portal is to make it even more convenient for travel agents to find the right hotel accommodations and the most ideal services and packages to suit their customers’ needs and desires, while enabling travel agents to fully benefit during that process,” said Subramanian.

The commission inquiry functionality is currently available for hotel bookings in North America and the Unlimited Budget travel agent incentive program is available to U.S. agents for hotel bookings in North America.

The Hilton Family of Hotels and Budget Rent A Car® offer Unlimited Budget, the only travel agency incentive program of its kind, which allows member travel professionals to earn points on all completed transactions – leisure and corporate.  Points can be translated to cash rewards on an Unlimited Budget Stored Value Mastercard® Card and can be used anywhere Mastercard® debit cards are accepted and at ATMs.

The Hilton Family of Hotels also continues to offer its Our Best Rates. Guaranteed. for travel agents, which ensures customers who book reservations for Hilton Family hotels in the U.S, Canada, Mexico and Puerto Rico via travel agents will not receive lower unrestricted rates through any other third party source.  If a customer has a confirmed reservation made by a travel agent at a Hilton, Conrad, Doubletree, Embassy Suites Hotel, Hampton Inn, Hampton Inn & Suites, Hilton Garden Inn, Hilton Grand Vacations Club, Homewood Suites by Hilton or Waldorf=Astoria Collection hotel booked through any of the Hilton proprietary channels or through a designated GDS, and the customer or travel agent finds a lower unrestricted publicly available rate on a non-Hilton Family booking channel, Hilton will match the lower rate, plus the customer will be eligible to receive a $50 American Express® Gift Cheque subject to the full terms and conditions of OUR BEST RATES. GUARANTEED.  

About Hilton Family of Hotels  
Hilton Hotels Corporation (NYSE:HLT) is the leading global hospitality company, with nearly 2,800 hotels and 475,000 rooms in more than 80 countries, including 150,000 team members worldwide.  

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Contact:

Kendra Walker
  Hilton Hotels Corporation
  310-205-4545 
  kendra_walker@hilton.com

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Also See: To Improve Travel Agent Loyalty, the Hilton Family of Hotels Now Offers All North American Hotels with the Travel Agency Commission Settlement (TACS) Service / April 2006
Pegasus Solutions Processing Travel Agent Commissions Worldwide for Hilton International / August 2004

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