With Our Hotel Guests
|By Mark Hamister, CEO and Chairman - Hamister Hospitality Group
Marriott recently announced that guest satisfaction is now based primarily on three factors: a great night’s sleep, a great shower experience, and, social interaction. That’s what the comforts of home really comes down to: not just coffee-makers and internet, but the feeling that a friendly faces can be found just outside our room. Our staff should be available for a chat just as much as they should be disposed toward meeting guests’ needs.
Hotels should be an oasis away from home. In the hotel business we must listen, learn, and act on our customers needs, wants, and desires in a personal way. We should pay attention to national brand research and satisfaction indexes, but in the end the best way to anticipate the needs of our guests—not just the needs of some generic group of guests—is to interact with them. Whenever possible, management should step outside their offices and sit down with guests at reception, in the lounge, or perhaps even at breakfast. We should have a friendly conversation with our guests about their needs, fulfilled and unfulfilled, and then respond to their needs and desires both in a verbal and an active way. At Hamister Hospitality we believe that no amount of research, guesswork, or anticipation can replace real interaction with our guests. While actively listening to our guests we assure greater guest satisfaction and establish relationships.
Hotels are far more likely to drive repeat business if they treat their
guests as friends or family. You may remember another one of the
final scenes of Jerry Maguire, when Jerry and his sole client, Rod Tidwell,
share an emotional moment after Rod’s first touchdown. An on-looking
player envies the bond that he sees between Jerry and Rod. He turns
to his agent and asks him why they don’t have a relationship like that.
A few scenes later the same football player wants to hire Jerry as his
agent. His reason? You guessed it: he wants a personal relationship.
And that is exactly what we need to offer to our guests in order to promote
real guest satisfaction and lasting customer loyalty.
Hamister Hospitality Group is one of the hospitality industry's fastest growing hotel management companies. Founded in 2004 by The Hamister Group, Inc., a leader in assisted living and health care management for over 25 years, the company now manages five hotels in Tennessee and Kentucky.
Hamister Hospitality Group
|Also See:||Are We Teaching Our Guests that the Front Desk Cannot be Bothered? Getting Back to the Basics of Hospitality: Treating Our Guests as Friends / Kent Sexton / May 2006|
|Making the Right Impression at the Front Desk: How Proper Etiquette Helps Sell Walk-Ins and Creates Long-Term Patronage / Nicole Ollis / March 2006|