| Phoenix AZ (April 28, 2006) -- Blue Square Studios' Hospitality
ToolkitTM is the choice of chains, management companies, large hotels and
resorts -- and individual competitive properties who find that a strong
and dynamic presence online levels the sales and marketing playing field
and generate revenues that rival their larger competitors.
Blue Square Studios' Hospitality ToolkitTM is the preferred partner for management companies guiding individual properties through the maze of Internet presence and dynamic marketing. Two additional Hostmark Hospitality hotels, the Holiday Inn Mart Plaza in Chicago and the Ramada Inn and Conference Center in Waterloo, Iowa have recently adopted the Hospitality ToolkitTM on the recommendation of Hostmark corporate MIS and Marketing executives. �Blue Square Studios has done award-winning work with us for our Amalfi Hotel in Chicago,� said Tim Pigsley, Vice President of Marketing for Hostmark Hospitality. �Brand identity is critical in the online environment for all of the obvious quality assurance reasons, so it is extremely important to us that our individual properties follow branding standards in all of their marketing, especially online. Blue Square Studios' Hospitality ToolkitTM allows us to put e-marketing tools that produce results in the hands of our hotels while leaving us in control of the creative elements of our brand identity. We believe that because Hospitality ToolkitTM allows our individual hotels to test, track and fine tune tactics that generate results immediately they are less tempted to try creative manipulations that dilute the brand.� Hostmark also praises Blue Square Studios for their technical support. �Blue Square is a great technical partner for us,� said Chris Gutzler, Corporate Director of M.I.S. for Hostmark Hospitality. �Because they understand the hospitality industry from an operations and IT perspective, their marketing tools reflect the practical realities of e-commerce and allow us to take strategic steps that keep all of the myriad aspects of electronic distribution, marketing, CRM and service delivery moving in the same forward direction, at the same speed.� �As a company we are proud of our proven ability to assist hotels with creating and managing a competitive web presence,� said Shane Ettestad, President & CEO of Blue Square Studios. �We believe the real test of our Hospitality ToolkitTM is that it allows individual hoteliers to easily manage their e-marketing campaigns and we are especially pleased when a Hostmark Hospitality recommends us to the constituents they serve.� Blue Square Studios recently received both an HSMAI Golden Click and
a Web Marketing Association WebAward for its HospitalityToolkitTM application
in the conversion of the Portola Plaza Hotel from brand to independent
operation. Leading Hotels of the World has also just named Blue Square
Studios to its Leading Service Provider Network.
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