Hotel Online  Special Report
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Blue Square Studios' Hospitality ToolkitTM Levels
the Web Presence Playing Field for Hotels
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Phoenix AZ (April 28, 2006) -- Blue Square Studios' Hospitality ToolkitTM is the choice of chains, management companies, large hotels and resorts -- and individual competitive properties who find that a strong and dynamic presence online levels the sales and marketing playing field and generate revenues that rival their larger competitors. 

Blue Square Studios is known for its ability to create award-winning e-marketing presences for its clients. The Hospitality ToolkitTM is the web presence management suite of choice for savvy hospitality marketers who prize its capabilities that allow them to anticipate the marketplace and remain nimble in the face of competitive pressures. Hospitality ToolkitTM delivers the same e-marketing benefits to hotels of all sizes. 

Blue Square Studios' Hospitality ToolkitTM is the preferred partner for management companies guiding individual properties through the maze of Internet presence and dynamic marketing. Two additional Hostmark Hospitality hotels, the Holiday Inn Mart Plaza in Chicago and the Ramada Inn and Conference Center in Waterloo, Iowa have recently adopted the Hospitality ToolkitTM on the recommendation of Hostmark corporate MIS and Marketing executives. 

“Blue Square Studios has done award-winning work with us for our Amalfi Hotel in Chicago,” said Tim Pigsley, Vice President of Marketing for Hostmark Hospitality. ”Brand identity is critical in the online environment for all of the obvious quality assurance reasons, so it is extremely important to us that our individual properties follow branding standards in all of their marketing, especially online. Blue Square Studios' Hospitality ToolkitTM allows us to put e-marketing tools that produce results in the hands of our hotels while leaving us in control of the creative elements of our brand identity. We believe that because Hospitality ToolkitTM allows our individual hotels to test, track and fine tune tactics that generate results immediately they are less tempted to try creative manipulations that dilute the brand.”

Hostmark also praises Blue Square Studios for their technical support. ”Blue Square is a great technical partner for us,” said Chris Gutzler, Corporate Director of M.I.S. for Hostmark Hospitality. ”Because they understand the hospitality industry from an operations and IT perspective, their marketing tools reflect the practical realities of e-commerce and allow us to take strategic steps that keep all of the myriad aspects of electronic distribution, marketing, CRM  and service delivery moving in the same forward direction, at the same speed.”    

“As a company we are proud of our proven ability to assist hotels with creating and managing a competitive web presence,” said Shane Ettestad, President & CEO of Blue Square Studios. ”We believe the real test of our Hospitality ToolkitTM is that it allows individual hoteliers to easily manage their e-marketing campaigns and we are especially pleased when a Hostmark Hospitality recommends us to the constituents they serve.”

Blue Square Studios recently received both an HSMAI Golden Click and a Web Marketing Association WebAward for its HospitalityToolkitTM application in the conversion of the Portola Plaza Hotel from brand to independent operation. Leading Hotels of the World has also just named Blue Square Studios to its Leading Service Provider Network.  
       
About Blue Square Studios:
Blue Square Studios (www.bluesqstudios.com) is a leading provider of web presence management solutions for the hospitality industry. By combining its Hospitality Toolkit with their award-winning designs, Blue Square Studios delivers revenue-generating Web sites and extranets for clients of all sizes.  Blue Square Studios clients include Hostmark Hospitality Group, Hilton Hotels Corporation, Enchantment Resort and Woodfin Suite Hotels. Visit www.bluesqstudios.com or call Blue Square Studios Sales at 623.466.6611

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Contact:

Stephanie Seacord
Leading Edge
135 Piscassic Road (Box 960)
Newfields NH 03856
T: 603-772-1835
F: 603-772-7066
sseacord@lemd.com
 

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Also See: Blue Square Studios Partners with Microsoft for Hospitality Toolkit 3.0 Release / April 2006
The Kahala Hotel & Resort Launches its New Website Brand on Blue Square Studios’ Hospitality Toolkit / March 2006
Web Marketing Association Awards Blue Square Studios for its Excellence in Hospitality E-Marketing / November 2005
Blue Square Studios Helps Dream Catcher Retreats, A Destination Club, Convert and Retain Members Utilizing the Hospitality Toolkit / October 2005
Blue Square Studios Names Eric Chapman VP of Sales / October 2005
Portola Plaza Hotel Experiences Rapid ROI with Blue Square Studios' Hospitality Toolkit and e-Marketing Services / June 2005
Blue Square Studios Partners with Specialized Providers to Enrich Hospitality Toolkit with Destination Content, Spa Booking Engine and On-line F&B Service / June 2005
Blue Square Studio Launches 2.2 Version of Rebranded “Hospitality Toolkit” at HITEC 2005 / May 2005
Hospitality eBusiness Strategies and Blue Square Studios Roll Out Internet Marketing Investment Survey for Hoteliers; Strategy to Develop ROI Benchmarks for Competitive Internet Marketing Investments / October 2004
Blue Square Studios Implements Custom Technology Solutions for Hilton Hotels' Food & Beverage Operations / June 2004
Four Vendors Demonstrate Live, Fully Automated Supply System to Distribution Channel Integration at HITEC / June 2004
Hostmark Hospitality Group Selects Hotel Site ToolkitTM and Starts by Launching the Edgy, New Amalfi Hotel Chicago / December 2003
Blue Square Studios Hotel Site Toolkit Selected as Core Internet Technology for LAuberge de Sedona / Sept 2003

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