DESTIN, Fla.   June 6, 2006   The Sterling Companies (www.TheSterlingCo.com) unveiled plans today for C, A Beach Resort by Sterling (www.C-BeachResort.com), a premier 33-acre full-service vacation condominium resort that will be developed, sold and managed by the firm's Sterling Development, Sterling Realty and Sterling Resorts divisions.  

The multi-year project on Panama City Beach, Fla. is poised to usher in the next generation of beach resorts on Northwest Florida's coast.  Upon build-out of all planned phases, C will offer up to 1,700 second homes and vacation rental condominiums alongside an all-inclusive resort environment, complete with beach access, a separate inland waterpark area, and street-level shopping, dining and entertainment services. The first phase, the C-Shore Beach Club condominiums on the Gulf of Mexico, will break ground later this year and is scheduled to be ready for occupancy in late 2008 or early 2009. 
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•  A true Private Residence Club program   Thirty-six of the 229 Gulf-front condominiums in the resort's first phase will be offered on a more affordable Private Residence Club basis (shared ownership   five owners per unit).  Each Private Residence Club owner will be guaranteed nine weeks of occupancy per year, including two consecutive weeks during June, July and August.  

•  C-Walk   A resort-style shopping area will feature 42,000 square feet of retail space and dining, which will be open to owners, resort guests and the general public (controlled access).

•  Sub-street-level tunnel under Front Beach Road providing safe access for pedestrians and resort shuttles traveling to and from the Beach Club from the inland sections of the resort.   

•  Eight-passenger overhead gondola cabins   Will offer owners and guests a bird's-eye view of Panama City's sugar-sand coastline as they are transported to and from the resort's Beach Club.

An all-star team of leading resort design experts was assembled by The Sterling Companies to assist with development plans for C, A Beach Resort by Sterling including: Ai Group, a comprehensive architectural and interior design organization; EDSA, one of world's premier planning, landscape architecture and urban design specialists; i.d.e.a.s., a creative content studio located on the back lot of the Disney-MGM Studios specializing in design of video, interactive and web-based media; and Reece, Hoopes & Fincher Land Planners and Landscape Architects, an award-winning land planning, landscape architecture and urban revitalization firm. 

For more information about C or to register for the C-Shore Beach Club preconstruction reservation program, visit www.C-BeachResort.com or call (866) 369-5097.

The Sterling Companies, consisting of Sterling Development, Sterling Realty and Sterling Resorts, is Northwest Florida's only fully integrated, full-service resort development, sales and management firm.  From resort development and real estate sales to vacation home rental and homeowner association management, The Sterling Companies provide a full range of services for luxury resorts, condominiums and vacation homes located throughout Northwest Florida and Alabama.  Headquartered in Destin, Fla., The Sterling Companies employ more than 650 people and is projecting combined 2006 annual revenues in excess of $600 million.  For more information, visit www.TheSterlingCo.com

The Sterling Companies
www.TheSterlingCo.com