Hotel Online  Special Report

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SoftBrands Adds a Trio of Solutions to Growing PMS Business
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At least one SoftBrands PMS sold every day across
the globe from October 2005 to April 2006
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Minneapolis � June 14 2006 -- SoftBrands Inc. (AMEX: SBN), a global leader in next-generation enterprise software for manufacturing and hospitality businesses reached a milestone in its hospitality customer growth and is enhancing its current Medallion and PORTfolio property management solutions (PMS) with additional revenue-generating solutions for its growing hotel customer base. 

With two strong quarters from October 2005 to April 2006, SoftBrands has also sold an average of one PMS every working day across the globe from Australia to the U.K. and from Africa to the Arctic, expanding its global presence and its customer base to over 1,800 worldwide. The company has also increased the size of its worldwide direct sales force for hospitality and recently hired a director of worldwide marketing.

SoftBrands is now delivering a trio of new solutions to its current and future customers including an integrated Web Booking Engine, html driven mail email correspondence (@mail) and a new spa management solution.

�Each of these solutions is offered in response to the need of independent and small group hotels as they look for new and innovative ways to remain competitive in this global travel economy,� said Steve VanTassel, SoftBrands� senior vice president and general manager, hospitality. 

The Web Booking Engine is an online booking system that is incorporated into the website of a hotel to provide guests with the capability of booking hotel rooms via the internet directly with that hotel. This allows the independent hotel to open up an entirely new direct distribution channel at a fraction of the traditional costs.  

@mail is a means of delivering impressive, highly personalized email communications for all out going customer correspondence and works in conjunction with SoftBrands� Medallion, PORTfolio, LANmark and IGS property management systems. 

The third new solution, Cerenity Spa, is a single software solution that covers all aspects of running a busy hotel to a luxurious spa - from treatment scheduling to comprehensive management analysis. Cerenity Spa was developed by makers of Premier Spa, the leading provider of spa solutions in the United Kingdom with more than 1,300 spa customers.  Cerenity Spa will complement SoftBrand�s current RIO Leisure Management system which is in use at over 125 luxury spas. 

�While continuing to enhance our products, we are also ensuring our customers receive exceptional support on a global 24x7x356 basis. SoftBrands invests a higher percentage of revenues in support than any property management systems provider we know of, and we are committed to using all the tools at the disposal of our global business to continually improve customer satisfaction,� said VanTassel.

About SoftBrands
SoftBrands, Inc. is a global leader in providing solutions for small- to medium-sized businesses in the manufacturing and hospitality industries worldwide. With more than 4,000 customers in over 60 countries now actively using its manufacturing and hospitality products (Medallion, PORTfolio, IGS, LANmark, RIO), SoftBrands has established a global infrastructure for distribution, development and support of enterprise software. The company, headquartered in Minneapolis, Minnesota, has more than 550 employees with branch offices in Europe, India, Asia, Australia and Africa. Additional information can be found at www.softbrands.com/

About WBE
The WBE is a series of web pages and software components that can be incorporated into the website of a hotel or hotel chain to provide guests with a method of booking their hotel stay online at any hour of the day, 365 days a year, while experiencing the same service they would talking to a hotel clerk. The WBE also allows guests to update their contact information in the hotel system and amend or cancel existing bookings so the hotel is ready for check-in. 

About @mail 
@mail from SoftBrands is an integrated email publisher that can streamline and enhance business communication with professional HTML emails that include images/pictures, hyperlinks, mouse-over effects, downloads, and more. @mail can add-on business and revenue opportunities through hotel promotions, increase occupancy rates, up sell, upgrade and reduce no shows. @mail will substantially reduce operating expense while increasing bottom line profits. Additional information can be found at http://medallion.softbrands.com/@mail.cfm 

About Cerenity Spa 
Cerenity Spa is a new spa management solution that is ideal for the hotel spa market.  Cerenity Spa represents a single software solution that covers all aspects of running a busy salon to a luxurious spa -- from treatment scheduling to comprehensive management analysis. 

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Contact:

David Gandrud
Director of Marketing, Hospitality
[email protected]
612 851 1518


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