Hotel Online  Special Report


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E-site Marketing Releases Latest Version of RSS
Enabled Website Content Management Tool
Bethesda, MD (June 20, 2006) - E-site Marketing, a leading hospitality Internet marketing company,  released their latest version of their Website Content Management Tool (CMT) leveraging RSS technology to facilitate content syndication beyond the hotel Website. E-site has harnessed the content syndication opportunities created by RSS technology to position their Website Content Management Tool not only as a simple way to keep a hotel’s Website content current but also to allow for this same content to be distributed to other affiliated Websites or directly to consumers who have subscribed to the Website’s RSS feeds.

The E-site Marketing Content Management Tool application is a proprietary online tool that allows a Website editor to maintain one or many Websites utilizing a simple user interface.  The tool is available both as a full Website management tool or can be implemented to manage only the Website sections that are to be RSS enabled.  The onward content distribution capabilities are created by an RSS Content Repository that E-site Marketing has developed that can be connected to by affiliate Websites.

According to Felix Laboy, president and chief executive officer of E-site Marketing, “In addition to the direct marketing implications of this new technology we are seeing significant impacts on Search Engine Rankings – Google, Yahoo! and MSN are all putting a lot of weight on Website content that has been formatted for RSS.”

The new functionality built into the CMT renders the newly added content (i.e. special offers, promotions, packages, events or news releases) to the Website into an RSS format before publishing it to the page. This RSS formatting allows the Website to offer the content to Website visitors as a feed to which they can subscribe via feed readers such as MyYahoo!, MyAOL, Google Homepage or NewsGator.

Essentially, a hotel can notify subscribers directly, without having to rely on e-mail, that new content with the most recent packages, special offers or events at their favorite property or destination has been added to their Website. An additional opportunity created by this content format is the ability for other Websites to syndicate and aggregate the same content while at the same time reaching a much wider online audience.

“By adding this new RSS functionality to our Content Management Tool, we have capitalized on the concept of publish once, distribute to many,” added Robert Dawson, chief technology officer at E-site Marketing. “Our hotel customers can now make the CMT their central content management hub – a huge step forward both in reach and content parity.”

About E-site Marketing

E-site Marketing, located in Bethesda, MD, specializes in creating E-business solutions exclusively for the hospitality industry.  The company’s unique approach to building successful online marketing programs combines hospitality expertise, innovative Internet marketing techniques and an emphasis on return on investment. For more information on E-site Marketing and its products and services, please call 301-986-9566 ext. 37, e-mail information@esitemarketing.com or visit our Website at www.esitemarketing.com.

What is RSS

RSS technology is a format that Websites and blogs can utilize to effectively syndicate content. RSS enables the announcement and promotion of updates to Website content by dynamically creating a "feed" that can be pushed to RSS readers such as My Yahoo!, Bloglines or NewsGator.  This technology allows marketers to deliver frequently updated content and information to targeted customers who subscribe to receive these feeds.

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Contact:

E-site Marketing, L.L.C.
Sally Payze, Director
301-986-9566, ext. 37
information@esitemarketing.com
www.esitemarketing.com



 
Also See: E-site Marketing and Travelocity Launch Customized Application of RSS Technology / November 2005
E-site Marketing to Host Weeklong Travel Blog March 7th to 11th, 2005; Online Communication Sessions with Industry Experts / March 2005
E-site Marketing Launches First Application of RSS Technology For Lake Austin Spa Resort / February 2005
ClubResorts Selects E-site Marketing as Website Development and Internet Marketing Partner / November 2004
Use Look-to-Book Ratios to Monitor Online Distribution Channels and Your Competitive Set / October 2004
RezTrack™ Offers New Product To Measure Hotel Web Activity, ROI / June 2004
E-site Marketing Wins Big with HSMAI's Golden Click Awards / March 2004
E-site Marketing Announces New Clients and Record Growth in 2002 / March 2003
E-site Marketing Delivers Maximum Return on Investment for Destination Hotels & Reorts / March 2003
Bethesda-based E-site Marketing Expands With Prestigious New Clients / March 2002
Four Distinctive New Clients Seek Out The Internet Marketing Services of E-site Marketing in Bethesda, Maryland / June 2002
Puerto Rico Convention Bureau and El Cid Mega Resort Use E-site Marketing to Improve On-line Marketing / March 2000 


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