| Bethesda, MD (June 21, 2006) � E-site Marketing, a leading hospitality
Internet marketing company, recently developed a customized RSS (Real Simple
Syndication or Rich Site Summary) Feed Solution for Destination Hotels
& Resorts. E-site Marketing�s application enables Destination Hotels
& Resorts to notify subscribers of special offers, events and promotions
at their favorite destinations via RSS feed readers.
When one of the portfolio hotels publishes new content to their individual Website via the RSS solution, an immediate alert is communicated to the individual subscriber through their RSS feed reader of choice (i.e.: My Yahoo!, My MSN, Google, NewsGator, etc.). Consumers subscribe to the Website page of their interest by simply creating a personalized RSS feed. Additionally they can customize their feed by selecting destinations, trip types or activity preferences. When the subscriber sees an interesting offer or event in their feed reader and they are ready to check availability, one click takes them directly to Destination Hotels & Resorts. According to Felix Laboy, president and chief executive officer of E-site Marketing, �RSS is a great push marketing technique to get your targeted promotion to a very qualified customer: one who has opted-in by subscribing to your Website. In this way you can stay in constant contact with your guests and prospects without them having to return to the Website.� Additionally this technology significantly improves website rankings. Content delivery is the main objective of RSS technology and updated content is a major influencer in the search engine ranking process.� Maureen Callahan, vice president of marketing at Destination Hotels & Resorts, stated: �We view this application as a significant consumer benefit and major component of our CRM strategy. With RSS technology, Destination Hotels & Resorts can effectively deliver customized information to our customers according to their unique and personalized needs and criteria.� To subscribe to Destination Hotels & Resorts RSS feeds visit http://www.destinationhotels.com/special-offers.php and follow the simple steps outlined to create a personalized RSS feed. Subscribers may set up as many feeds as desired. About E-site Marketing
About Destination Hotels & Resorts Destination Hotels & Resorts is a privately held lodging management company headquartered in suburban Denver, Colo. With more than 30 independent, luxury and upscale hotels, resorts and golf clubs, Destination is the fifth largest independent hospitality management company in the country. The company�s portfolio features more than 8,000 guest rooms, 15 golf courses and 10 full-service spas. Destination Hotels & Resorts properties are located in key metropolitan and resort markets including New York, Washington, D.C., Chicago, Denver, Dallas, San Diego, Aspen, Austin, Phoenix, Palm Springs, Jackson Hole, Maui and Lake Tahoe. For more information on the properties in the Destination Hotels & Resorts collection, please visit www.destinationhotels.com. About RSS Technology RSS technology is a format that Websites and blogs can utilize to effectively syndicate content. RSS enables the announcement and promotion of updates to Website content by dynamically creating a "feed" that can be pushed to RSS readers such as My Yahoo!, My MSN, MyAOL, Google and NewsGator. This technology allows marketers to deliver frequently updated content and information to targeted customers who subscribe to receive these feeds. |
