Hotel Online  Special Report

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CMX Introduces New Online Prospecting Management Application
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Readerboard Data Information Service Provides Group Sales and
Catering Managers With New Competitive Intelligence Tool
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Chicago, IL - June 6, 2006 -  Competitive Marketing Exchange, Inc (CMX) announces the launch of its newly released online Readerboard Report Management Application.

Property managers need their sales teams to quickly identify likely prospects in an efficient manner. One of the most cost effective ways of attaining that goal is through acquisition based prospecting and being able to identify potential clients who are known users of hotel space which results in more qualified leads.

Since 1991 CMX has been a service leader providing competitive marketing intelligence to the hospitality industry by gathering and reporting Readerboard data that identifies details about groups who have met at a competitor’s property. With the introduction of the new CMX web based interface clients now have access to competitive data online 24/7 as well as tools to manage the information within their sales team helping Directors of Sales to know for sure how effectively sales mangers are utilizing the information.

The new applications allows users to further filter and query data in order to identify potential business opportunities that fit their specific property’s needs and abilities. Within the CMX application, clients can now generate a number of predefined and ad hoc reports utilizing over 20 queriable data fields.

“With over 15 years experience in this business and over 30 years experience in the hospitality industry I have a very good idea of what our customer needs” says CMX President Guy DiCara. Prior to the official release of the interface CMX tested the new application with current clients who suggested a number of additional improvements. “As a result of our research, development and pre-release testing, I am confident we have engineered the most state-of-the-art Readerboard data management tool available in the market today” says DiCara.

CMX has focused on selected markets that include Atlanta, Boston, Chicago, Dallas, Nashville, New Orleans, New York, Sacramento, and Washington, DC. Several new markets are currently being developed so that more properties will be able to benefit from the advantages of this new application.

For more information or to arrange a demo contact Nataliy at 800-CMX-1440 or visit www.Readerboard.com to learn more about CMX services.

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