Best Value Inn Brand Membership Exceeds 650 properties in Seven Years of Operation / June 2006

Hotel Online Special Report

Best Value Inn Brand Membership Exceeds 650 Properties
in Seven Years of Operation

(Cleveland, OH) June 15, 2006 � Americas Best Value Inn has been recognized by Lodging Hospitality Magazine, a Penton Media, Inc. publication, as the Fastest Growing Hotel Chain in the country for the fourth consecutive year. Posting the largest growth in U.S. hotel rooms between March 2004 and 2005, the brand added 8,117 rooms, an increase of 29.7 percent from the previous year.

In only seven years of operation, Americas Best Value Inn has opened over 650 properties throughout the United States, Canada, and Mexico, and recently introduced the brand in China. Vantage Hospitality Group is now ranked the 12th largest hotel company worldwide.

�This incredible growth, in such a short period of time, is unprecedented in the lodging industry,� said Roger Bloss, President and CEO of Vantage Hospitality Group, the brand�s parent company. �We�re very proud of the brand�s accomplishments over the past seven years.�

Bloss attributes Americas Best Value Inn�s exceptional growth to the fact that the brand is a membership affiliation � not a typical franchise. Applying the innovative Freestyle Membership Model, developed by Bloss, the brand�s hotel owners, referred to as members, pay monthly membership fees based on the number of rooms, not in accordance with royalty fees, as is the case with most franchises. In 2005, members received an overall average system Return on Investment of 629 percent. The brand also offers members a vote and a voice in the brand�s direction and policies.

Americas Best Value Inn
Comprehensive Membership Benefits and Services

Leadership in the Industry

Fastest Growing National Brand in America, Lodging Hospitality Magazine
Top 20 World's Largest Hotel Chain, Hotels Magazine
National Chain Leadership Award, Lodging Hospitality Magazine

Membership Advantages

Positive Return on Investment - 98% of our members renew annually
Low, one-time application fee
Low, monthly membership fee based on number of rooms, not percentage of gross room sales - you don't share 40-50% of your profits with the franchisor.
No Exterior Structural changes are required
No Long-term Contracts - No Liquidated Damages
No hidden agendas - our handshake is our word
Stability - Partnership family and long-term ownership of the Brand

National Brand Recognition

National Brand Name and Logo Recognition - The traveling public is price sensitive and value conscious, and "value" is right in our name!
The Best Value Inn sign/logo is a proven performer for building traffic from walk-in guests.

Sales and Marketing

Local, Regional, and National Marketing Campaigns - support & discounts
Representation at Domestic and International Tour & Travel Shows for Groups, Travel Agents, Tour Operators, SMERF, FIT, and Wholesalers

Voice in the Brand's Direction

Members vote on the policies and direction for the Brand
Advisory Board and Ad Council are comprised of our members
Maintain your independence while enjoying national membership benefits

�Americas Best Value Inn�s rapid expansion has also been a result of the traveling public�s receptiveness to the brand�s name, logo, and exceptional product,� said Peter Frantz, Marketing Director. �Consumers are looking for a hometown lodging experience at a real value, and that�s exactly what each of our locations offer.�

In addition to being recognized as the Fastest Growing Hotel Chain for four consecutive years, Americas Best Value Inn also won Lodging Hospitality�s Chain Leadership Award for the third year.

Contact:

Christine Thome
PR Director, Vantage Hospitality
Americas Best Value Inn ~ The Lexington Collection
Marketing Department
7181 Chagrin Road
Chagrin Falls, OH 44023
1-888-316-2378 (office)
[email protected]

Also See:	Finding Success with the Americas Best Value Inn Brand, Franchisor Vantage Hospitality Group Moves Into the Upscale Lodging Segments with The Lexington Collection; Already Has 12 Lexington Collection Hotels in its Portfolio / December 2005
	Midscale Operators Develop Sales Strategies To Pursue Declining Corporate Market / June 2003

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