LOS ANGELES, June 7, 2006 - One of Los Angeles' most recognized landmarks
is set to unveil its complete transformation as the new boutique hotel
property, Hotel Angeleno. After a six-month renovation process, Hotel Angeleno
opens the doors to a casual, yet luxurious Westside destination complete
with the city's newest Italian steakhouse, West, 209 redesigned guest rooms
and some of the best panoramic views in Los Angeles. Owned by an investment
group led by GH Capital LLC, the hotel is the first Southern California
property to be operated by San Francisco-based Joie de Vivre Hospitality.
"Our vision to take one of the most recognized buildings in Los Angeles
and update its contemporary design to match the quality of the surrounding
neighborhood has been realized with Hotel Angeleno," said Gregory Perlman,
Principal of GH Capital. "We've incorporated the city's trend-setting demeanor
with a warm, casual Hotel Angeleno touch that is displayed in the new design,
expanded amenities, and most importantly, our attention to service. We
welcome all Angelenos and visitors to our city to come and experience the
new Hotel Angeleno."
"Hotel Angeleno is the perfect southern California embodiment of the
Joie de Vivre spirit," said Chip Conley, founder of Joie de Vivre
Hospitality. "The dedication to quality and service, the handsome design
aesthetic and the unique personal touches throughout are all part of our
signature style and we are very excited to introduce that to Angelenos
and visitors to the city."
Hotel Angeleno
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Hotel Angeleno Guest Room Desk
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The property's complete multi-million dollar renovation features the
redesign of 209 guestrooms, including three one-bedroom suites, four
meeting spaces, West, the penthouse restaurant and lounge, a heated
outdoor pool and lounge area, and a full fitness center. The hotel's iconic
circular design was updated with a sleek, custom-designed exterior light
display, lush landscaping and a 200-foot-long glass wall that anchors a
contemporary light installation that provides a dramatic welcome to hotel
guests.
The hotel's new interior design, courtesy of Los Angeles-based JoFusion,
Inc., is a mix of warm and cool elements, blending together dark
wood, slate and stone with neutral taupe, amber and glass accents.
Upon entering the modern, airy lobby, complete with reception area, library
lounge and coffee bar, guests are immediately drawn into the relaxed luxury
of the Hotel Angeleno environment. Guest rooms are well-appointed with
sophisticated, contemporary design and an array of amenities, including
plasma televisions, imported Italian linens, bath products from Los Angeles-based
LATHER, and private balconies with views of the Santa Monica Mountains,
the Getty Museum and the city's Westside. For guests looking to soak up
Los Angeles' beautiful weather, the private, heated outdoor pool and surrounding
lounge is the ideal spot for relaxation. The pool area features a luxurious
environment with couches, banquettes, lounge chairs, a fireplace, full-service
menu including bar items, and live music on select evenings.
A short trip up to the 17th floor brings guests to West, an Italian
steakhouse, offering stunning panoramic views of Los Angeles from downtown
to the Pacific Ocean. The hotel's modern, yet relaxed design aesthetic
continues into the restaurant and lounge, which boasts a full-service breakfast,
lunch and dinner menu from acclaimed executive chef Josh Moulton. Signature
cocktails, an impressive wine program and a diverse schedule of live music
from some of the city's most talented artists complement West's desirable
location and rich design.
West's extensive menu and wine program are inspired by the diverse
culinary topography of Italy, integrating Mediterranean and Tuscan
influences into each selection. Having attended Yale and trained at
the Culinary Institute of America (CIA), Chef Moulton comes to West directly
from New York City's Union Square Cafe. Additionally, Moulton's experience
ranges from Service Director at New York's Gramercy Tavern to NYC Culinary
Director at CB5 Restaurant Group.
Hotel Angeleno will also extend its personal touch beyond the property's
grounds with an innovative service and amenity program. Guests
will feel completely connected to Los Angeles' culture during their
stay thanks to LA-ready GPS systems available for rent in the hotel and
an iPod Exchange, which allows guests to check out iPods pre-loaded with
various music playlists and podcasts. For the beauty buff, Hotel Angeleno
has developed "Angeleno Beauty," a full-service mobile spa that offers
guests in-room and poolside personal makeovers, beauty treatments and expert
advice. Guests will also enjoy a quintessential Joie de Vivre Hospitality
touch with "Hidden LA," a guide that highlights local hotspots and must-sees
from the Angeleno perspective, modeled after Joie de Vivre's popular "Joy
of Life" guides in San Francisco. Finally, Hotel Angeleno guests can skip
the chaos of LA's traffic-plagued landscape with complimentary hotel car
service in luxurious Cadillac Escalades.
About Hotel Angeleno
Hotel Angeleno is the first southern California property operated by
San Francisco-based Joie de Vivre Hospitality and is a complete
transformation of one of Los Angeles' most iconic properties that,
since its construction in 1969, has become a Brentwood landmark for tourists
and local residents alike. The hotel now features 209 redesigned guestrooms,
a fresh, new interior and exterior design and West, a penthouse-level Italian
steakhouse and lounge offering panoramic views of the city. The property
also features more than 2,500 square feet of meeting space, a heated outdoor
pool, fitness center and business center. Hotel Angeleno is the closest
hotel to the world-famous Getty Center Museum and offers guests access
to Beverly Hills, UCLA, Santa Monica and a variety of southern California
attractions. For more information on Hotel Angeleno, please visit http://www.hotelangeleno.com
or call 866-ANGELENO.
About GH Capital
Based in Sherman Oaks, CA, GH Capital LLC (http://www.ghcapital.com)
is a national real estate developer with extensive holdings in apartments,
hotels and land. The company's portfolio includes over 9,000 apartments
in 13 states and hospitality projects throughout Southern California. GH
Capital's newest resort community, Montesoro, is located on 3,000 acres
in Borrego, CA and will include over 1,000 homes, two Tom Fazio golf courses,
and a 100-room boutique hotel. GH Capital's philosophy is to enhance the
communities in which it works by providing fresh perspective and innovative
design and planning. Its Principal, Gregory Perlman, is a second generation
native Angeleno.
About Joie de Vivre
Based in San Francisco, Joie de Vivre Hospitality (http://www.jdvhospitality.com)
is a creative collection of lifestyle businesses.
As California's most prolific hotel operator (2006 projected sales
are $140 million), the Joie de Vivre portfolio encompasses 35 hospitality
businesses in California, including 28 boutique hotels. These properties
represent a total of over 2,800 rooms and include five distinctive restaurants
and bars. The company also owns and operates San Francisco's largest day
spa, the Kabuki Springs & Spa. Each property celebrates California
through a unique visual style, uncompromising design principles, one-of-a-kind
amenities and personalized service.
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