Benchmark's Brand Promise Repositions the Complete Meeting Package
|The Woodlands (Houston), Texas, April 3, 2006 ... Benchmark Hospitality
International, the leading hospitality management company in the United
States with a specialty in group meetings, has announced the Benchmark
Conference Plan, which is now the company's signature meeting product.
Sam Haigh, president and chief operating officer, made the announcement.
"After 25 years as a leader in the operation of high end conference centers, hotels and resorts, Benchmark Hospitality operates more than 30 properties with several more currently under development," stated Mr. Haigh. "We were one of the pioneers of the Complete Meeting Package. Through the years, however, this product has come to mean different things to different hospitality companies, causing confusion in the marketplace."
Haigh went on to say, "Our goal with the Benchmark Conference Plan is to ensure that our growing international base of customers and planners has a clear and consistent understanding of our brand promise to deliver exceptional high end hospitality and outstanding conference facilities and services."
Benchmark believes that the meeting venues positioned for success in the second half of the decade are those that offer much more than efficient and productive conference environments. Properties that emphasize individual service, excellent restaurants and lounges, high quality amenities, luxurious settings and accommodations -- and a true specialization in accommodating high end, productive conferences -- are those poised to capitalize on the renewed corporate investment in meetings.
The company developed the Benchmark Conference Plan in response. "It's a product conference groups cannot buy at traditional resorts or hotels, or at traditional conference centers, for that matter," continued Haigh. "The full service hospitality approach allows us to create additional excitement in the properties, build stronger service teams, generate higher revenues, and reinvest more capital back into the properties. All of this makes for better venues for conference groups. It also broadens the spectrum of conference users to include senior executive groups that require all the services, amenities, and special touches of a high end resort or hotel."
Haigh concluded with, "When customers purchase Benchmark, they can be confident they are buying the very best conference plan on the market. We've been fine-tuning the concept over the years and will continue to evolve it going forward. We believe corporate America will embrace it in record numbers in 2006 and beyond."
Benchmark Hospitality International, an independent hospitality management company based in The Woodlands (Houston), Texas, operates resorts, conference centers and hotels both domestically and internationally. For locations of Benchmark Hospitality properties and for additional information, visit Benchmark's Website at www.benchmarkhospitality.com.
Benchmark Hospitality International
Contact: Ken Ellens
|Also See:||Benchmark's Top Ten Hospitality Trends For 2006 / March 2006|
|Benchmark's Top Ten Meeting Industry Trends for 2005 / January 2005|