Press
Release
Paris, 6th February 2006
In
Exclusivity and in preview of the
Hotel
Maker�s Forum day
that will
take place on Monday
27th of February 2006 at the Four
Seasons George V in Paris,
The
2006 hotel chains classification in the 25 European Union countries
hotel
chains are waging a fierce war
behind accor, the french leader unchallenged in europe
�
Investment
funds get in the game with considerable resources.
�
Five
chains post an annual growth rate of more than 4 000 rooms.
�
With
more than 4 000 additional rooms in 2005, the French giant Accor
remains the
leader of the European hotel industry.
�
With
the take over of Meridien, Starwood Hotels & Resorts joins the Top
10 of
European Union hotel chains.
Annual European classification of hotel
chains (on 01/01/2006)
25
European Union member countries
|
|
|
|
Hotels |
Rooms |
Evolution |
|||
Rank 2005 |
Rank 2006 |
Group |
Countries |
2005 |
2006 |
2005 |
2006 |
Rooms |
% |
1 |
1 |
Accor |
F |
2 159 |
2 197 |
235 205 |
239 279 |
4 074 |
1,7% |
2 |
2 |
Best
Western |
USA |
1 123 |
1 195 |
73 234 |
78 140 |
4 906 |
6,7% |
3 |
3 |
ICH
Group |
GB |
470 |
498 |
72 381 |
76 794 |
4 413 |
6,1% |
4 |
4 |
Louvre
Hotels |
F |
862 |
849 |
60 607 |
59 052 |
-1 555 |
-2,6% |
5 |
5 |
Hilton
International |
GB |
254 |
242 |
54 411 |
53 210 |
-1 201 |
-2,2% |
6 |
6 |
Sol
Melia |
ESP |
208 |
209 |
42 419 |
42 620 |
201 |
0,5% |
7 |
7 |
Tui |
ALL |
166 |
170 |
40 093 |
41 508 |
1 415 |
3,5% |
8 |
8 |
Choice |
USA |
404 |
414 |
34 800 |
36 093 |
1 293 |
3,7% |
9 |
9 |
Carlson /
Rezidor / Park Plaza International |
USA |
158 |
184 |
30 586 |
35 352 |
4 766 |
15,6% |
13 |
10 |
Starwood
Hotels & Resorts |
USA |
101 |
144 |
22
856 |
33
096 |
10
240 |
44,8% |
TOTAL
10 Groups |
5 905 |
6 102 |
666 592 |
695 144 |
28 552 |
4,3% |
Source :
MKG Consulting database � 02/2006
* Rezidor: Radisson SAS,
Country Inn, Park Inn, Regent, - Park Plaza International: Park Plaza -
Radisson Edwardian
2005
intensifies the trend initiated last year: hotel groups that are
established in
Europe accelerate their development again. With the consolidation of the demand growth, and the arrival
of investment funds that have considerable resources, the European
hotel industry
could be located in a new cycle of supply growth. The first 10 groups
of last
year�s classification totaled a progression of 0,5% representing a
volume of 3
650 rooms. This year the growth of the 10 leaders in the hotel industry
of the
European Union reaches 4,3% (28 552 rooms). A majority of the actors
that are
part of the top 10 ranking in hotel groups and top 10 hotel brands see
their
supply increase in a clear way during the year 2005.
With
the integration of the Meridien brand, Starwood Hotels and
Resorts joins the Top 10 of European hotel groups.
One of
the major events of the year was undoubtedly the realization of the
take over
of Le Meridien by Starwood Hotels and Resorts. This take over allows
the
american group to make a remarkable entry in the Top 10 of hotel chains
that
are established in Europe. In the European Union, the supply of the
chain
increases by more than 10 000 rooms in one year!
Four
of the hotel chains post increases of more than 4 000
rooms in their hotel supply.
Accor
reinforces its position of unchallenged leader
on the continent due to a 1,7% increase of its supply
hence a volume of more than 4 000 rooms and
38 additional hotels. On the Super-economic hotel segment, the
development of
Formule 1 is definitely put on stand by whereas the group privileges
Etap Hotel
that takes an increasingly important place in the European hotel
industry
landscape. Ibis and Mercure strengthen their position as second and
third
brands in the ranking. Accor places this year again 5 of its brands in
the Top
10. The French group still regroups more than three times the numbers
of
establishments than its follower, Best Western.
As such Best Western remains the second group in Europe and also records a clear progression in 2005 (4 900 rooms). The result of the american franchisor appears to come from a recovery of the extension of the Best Western network after several years of reduction of its consecutive supply to the implementation of a strategy of "cleaning" its supply (skimming of the units that do not correspond to the brand�s ambitions).
Another
European Giant, InterContinental Hotels Group also ensures its
development and
sees its supply grow by 6,7% in 2005. Holiday Inn benefits in
particular from
the recovery of new franchise contracts from ex Queen Moat Houses
establishments in the United Kingdom. This brand has restarted its
growth after
the shrinkage of its supply.
Another
brand of the chain to have favorable winds, Express by Holiday Inn
demonstrates
the vitality of the budget segment on the other side of the channel. As
such
Premier Travel Inn, the budget brand of the Whitbread group has seen
its supply
pursue its growth by 28 units.
Another
chain that is amongst the most dynamic in Europe, Carlson has acquired
25% of
the shares of its master European franchisor Rezidor. A pledge of
confidence in
the future developments of the brands of the chain, in particular
Radisson SAS
and Park Inn. From one year to another,
it is thus nearly 5 000 additional rooms which carry one of the brands
of the
Carlson group.
Behind
these remarkable progressions, the supply evolution of the German
specialist in
leisure hotels TUI or of the American franchisor Choice are not as
strong but
nevertheless represent a volume of more than 1 000 rooms. In both
cases, the
observed growth in 2005 is a follow up of the previous year in the
reduction of
the hotel supply of each one of these groups.
Sol
Melia
proposes a relatively stable supply from one year to another,
counterbalancing
the abandonment of the management of under-performing establishments
with the
signature of multiple franchise contracts in its domestic market.
Lastly,
this year 2005 will also have been remembered by the purchase of the
Louvre
hotels by the investment firm Starwood Capital. The brands of the
French group,
Premi�re Classe, Campanile and Kyriad, have an especially well
established
position in France. The slight decline of the group this year is
resulting from
the loss of several affiliates of the luxury Concorde brand.
Furthermore,
Starwood capital projects to develop a new luxury hotel network, whose
name,
Crillon Hotels, takes on the name of the most famous establishment of
the
Concorde network.
After
the
period of slowdown that the industry has known these last years, two
trends
appear to emerge from the results of the year 2005:
-
First
the hotel chains and generally american investment funds are trying to
win
market shares on the European market that remains very attractive.
-
Second
trend: the European heavy weights, Accor and InterContinental Hotels
Group, are
also very dynamic. With growths of their supply of more than 4 000
rooms, these
two groups maintain their position on these very coveted European
markets.
Annual European classification of hotel
brands (on 01/01/2006)
25
European Union member countries
|
|
|
|
Hotels |
Rooms |
Evolution |
|||
Rank 2005 |
Rank 2006 |
Brand |
Group |
2005 |
2006 |
2005 |
2006 |
Rooms |
% |
1 |
1 |
Best Western |
Best Western |
1 123 |
1 195 |
73 234 |
78 140 |
4 906 |
6,7% |
2 |
2 |
Ibis |
Accor |
598 |
616 |
61 993 |
63 759 |
1 766 |
2,8% |
3 |
3 |
Mercure |
Accor |
514 |
545 |
60 157 |
61 757 |
1 600 |
2,7% |
4 |
4 |
Novotel |
Accor |
279 |
274 |
44 084 |
43 270 |
-814 |
-1,8% |
5 |
5 |
Holiday Inn |
ICH
Group |
268 |
280 |
41 378 |
43 195 |
1 817 |
4,4% |
6 |
6 |
Hilton |
Hilton
Int� |
131 |
128 |
32 911 |
33 113 |
202 |
0,6% |
8 |
7 |
Nh Hotels |
Nh Hotels |
201 |
220 |
28 137 |
30 819 |
2 682 |
9,5% |
7 |
8 |
Premier Travel Inn |
Whitbread |
435 |
463 |
26 728 |
29 000 |
2 272 |
8,5% |
9 |
9 |
Etap Hotel |
Accor |
307 |
326 |
24
426 |
26
320 |
1
894 |
7,8% |
10 |
10 |
Formule 1 |
Accor |
326 |
326 |
24
067 |
24
083 |
16 |
0,1% |
TOTAL
10 GROUPS |
4 182 |
4 373 |
417 115 |
433 456 |
16 341 |
3,9% |
Source :
MKG Consulting Database � 01/06
*
Mercure Network : incl. Libertel, Orbis, Parthenon
For
more information,
please
contact the Database department of MKG
Consulting on + 33 (0)1 56 56 87 87
or
Georges Panayotis on + 33 (0)1 56 56 87 90
The final results of the 2005 assessment of the hotel trade in France and Europe
will be communicated during the
Hotel Maker's Forum which will be held on Monday February 27th, 2006
at the Four Seasons George V hotel in Paris.
Here are 5 good reasons
to participate in this major event of the French and European hotel
industry:
Discover in preview the 2005 results of the hotel
activity in France, in Europe and
in the rest of the world, presented by MKG worldwide.
Like every year you will discover in exclusivity the industry
growth forecasts of 2006.
Exchange
your ideas around 2 round tables:
Hotel
development: investors
and hotel
operators, a relationship of trust or dependence?
Hotel
Concept, innovation
as a marketing
argument.
Guy
Dano, Louvre Hotels, Eric Gizard, Architect, Michel Gicquel, Research
and Style
Accor, Gerard Greene, Yotel, as well as other Marketing experts.
Debate
during a lunch with Christian de
Boissieu, economist and president of the Counsel of economic analysis
to the
Prime Minister, on the theme: will the recovery end up
being shared worldwide? The
debate will be animated
by G�rard
Bonos,
Director of editing of radio Classique.
Inform yourself
on the strategies of hotel chains in the face of
the growth of new territories for the coming years during the Strategic
Forum to
which will participate: G�rard
Br�mond, Pierre et Vacances, Dominique Desseigne, Lucien
Barri�re Group, Georges Sampeur, Galaxie B&B, Tom Krooswijk, JJW
Hotels �
Prepare
the future through the actions of public
institutions presented by Fr�d�ric
Pierret, Director of
Tourism, in the name of L�on Bertrand, delegated Minister of Tourism.
For more information, visit www.hotelmakersforum.com