Hotel Online  Special Report

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RockResorts Management Agreement
Ended at Cheeca Lodge & Spa
March 8, 2006, Denver, CO – RockResorts announced today that its management of Cheeca Lodge & Spa, located in Islamorada, Florida, has ended as of March 6, 2006. 

Cheeca was originally built in 1946, and for decades served as a quiet celebrity retreat and fishing lodge. The resort was acquired by Olympus Real Estate Partners and subsequently branded a RockResort in November of 2001. In May of 2003, Olympus sold Cheeca to current owners Cheeca Holdings LLC, and RockResorts retained the management contract. The current owners have begun partial conversion of the hotel into privately-owned condominiums. 

Under RockResorts management, Cheeca Lodge & Spa regained the AAA Four Diamond Award for lodging in 2006. The hotel also was cited by Travel + Leisure magazine as one of the 500 Greatest Hotels in the World, 2004-2005, and earned Corporate Meetings & Incentives’ 2006 Paragon Award. Cheeca Lodge & Spa received a total of seven Hospitality Sales and Marketing Association International (HSMAI) Adrian Awards over the last two years, including two Gold Awards. During RockResorts tenure, Cheeca Lodge & Spa was home of the annual George H. W. Bush-Cheeca Lodge Bonefish Tournament, which was discontinued in 2004.

RockResorts, based in Denver, CO, is a subsidiary of Vail Resorts, Inc., a publicly held company traded on the New York Stock Exchange (NYSE:MTN). 

The RockResorts collection features casually elegant resorts in six U.S. states. The RockResorts portfolio includes: The Lodge at Rancho Mirage in Rancho Mirage, CA.; The Pines Lodge in Beaver Creek, CO.; Keystone Lodge in Keystone, CO.; The Lodge at Vail in Vail, CO.; La Posada de Santa Fe Resort & Spa in Santa Fe, NM; The Lodge & Spa at Cordillera, Edwards, CO; The Equinox Resort & Spa in Manchester Village, VT; Rosario Resort & Spa on Orcas Island, WA.; and Snake River Lodge & Spa in Jackson Hole, WY. The Arrabelle at Vail Square, a RockResort in Vail, Colorado, is also currently under development. Visit the new online pressroom, including downloadable image archive, at http://media.rockresorts.com


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Contact:

 Angela Berardino
(720) 945-2493
pr@rockresorts.com
http://www.rockresorts.com


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