Currently 260 Microtel Hotels Open
|ATLANTA (March 23, 2006) - Microtel Inns & Suites - the chain of
all new-constructed, interior corridor budget/economy hotels - continues
to demonstrate its leadership position in the economy lodging segment with
nearly half of all the economy hotels under construction in the U.S., according
to the January 2006 "Smith Travel Research/TWR/Dodge Construction Pipeline"
The report cites that in January 2006, out of 59 hotel chains in the
budget/economy segment, 43 hotels representing 2,660 rooms were under construction.
Twenty of those hotels, representing 1,398 rooms, were Microtel hotels.
In addition, the report reflected that out of 60 recently opened hotels,
13 of them were Microtels, more than any other chain in the segment.
"We are proud that Microtel is the leader in its segment and we are committed to growing the brand," said Mike Leven, President and CEO of US Franchise Systems, Inc., (USFS), parent company of the franchisor of Microtel Inns & Suites. "We sold 83 new franchises and posted significant growth in 2005. In addition, we achieved our highest occupancy level ever and had substantial RevPAR (revenue per available room) gains, nearly 40% more than segment competitors. And 2006 is looking equally bright, with increased levels of development activity during the first quarter."
Microtel's performance far exceeded the economy segment average during 2005: average daily rate (ADR) increased from $48.61 to $51.78, over 6%; occupancy increased from 56.38% to 59.44%, over 5%, and RevPAR increased from $27.40 to $30.78, almost 11%, compared to 2004. According to Smith Travel Research, the average economy segment ADR for 2005 was $48.33; occupancy was 54.2%, and RevPAR was $26.21.
In addition, the brand's reservation center produced 12.8% more revenue over the same period last year, with room nights up 9%. Reservations contribution rose by nearly 7.5%, and brand website revenue and traffic were up 56.2% and 16% with a conversion rate of 6%, well above the industry average.
Other recent Microtel Inns & Suites accomplishments include:
|Also See:||Mike Leven, CEO and President of U.S. Franchise Systems Inc., Reminds Johnson & Wales University Hospitality Students that Customer Service a Priority; First Occupant of Johnson & Wales' Tiefel Professional Chair / April 2004|