Hotel Online  Special Report
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The Kahala Hotel & Resort Launches its New Website Brand
on Blue Square Studios’ Hospitality ToolkitTM
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March 6, 2006 - The Kahala Hotel and Resort (www.kahalaresort.com), formerly the Mandarin Oriental Kahala, a Five Diamond property, selected Blue Square Studios and its Hospitality ToolkitTM to ease its online brand transition from the hotel chain to a luxury, independent hotel. Landmark Hotels Group, the resort's management company, selected Blue Square Studios (www.bluesqstudios.com) over competitors on the basis of the functionality of their HospitalityToolkitTM product suite and its ease of use. 

“Clearly our challenge in moving from brand affiliation to independence is maintaining occupancy and rate,” said Glynis Esmail, Vice President of Landmark Hotels Group. “Blue Square Studios has demonstrated that they not only understand what that takes, but have these amazing tools and unique industry e-commerce expertise to guide us through achieving and even exceeding our performance benchmarks. We view Blue Square Studios as our partners in the inauguration of The Kahala Hotel & Resort as an independent.” 

“We have significant experience with handling exactly this type of situation,” said Shane Ettestad, President & CEO of Blue Square Studios. ”Our HospitalityToolkitTM provides the power to a number of other management groups and hotels to easily manage their web presence and e-marketing campaigns – onsite or remotely.

Blue Square Studios recently received both an HSMAI Golden Click and a Web Marketing Association WebAward for its HospitalityToolkitTM application in the conversion of the Portola Plaza Hotel from brand to independent operation. Leading Hotels of the World has also just named Blue Square Studios to its Leading Service Provider Network. 

About The Kahala Hotel & Resort: 
Recognized as Oahu’s only AAA Five Diamond resort and renowned for having the “Best Rooms and Food in the U.S.” by Conde Nast Traveler, The Kahala Hotel & Resort evokes Hawaii’s nostalgic era of timeless elegance.  The 364-room resort features panoramic views of the Pacific Ocean, Diamond Head Crater, Ko’olau Mountain Range and a private lagoon with five resident Atlantic bottlenose dolphins.  Discerning guests may enjoy any of the resort’s six restaurants and experience the sensory pleasures of the Spa Suites.

About Blue Square Studios:
Blue Square Studios (www.bluesqstudios.com) is a leading provider of Web-based business solutions for the hospitality industry. By combining its Hospitality Toolkit with their award-winning designs, Blue Square Studios delivers revenue-generating Web sites and extranets for clients of all sizes.  Blue Square Studios clients include Hostmark Hospitality Group, Hilton Hotels Corporation, Enchantment Resort and Woodfin Suite Hotels. Visit www.bluesqstudios.com or call Blue Square Studios Sales at 623.466.6611

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Contact:

Stephanie Seacord
Leading Edge
135 Piscassic Road (Box 960)
Newfields NH 03856
T: 603-772-1835
F: 603-772-7066
sseacord@lemd.com
 

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Also See: Web Marketing Association Awards Blue Square Studios for its Excellence in Hospitality E-Marketing / November 2005
Blue Square Studios Helps Dream Catcher Retreats, A Destination Club, Convert and Retain Members Utilizing the Hospitality Toolkit / October 2005
Blue Square Studios Names Eric Chapman VP of Sales / October 2005
Portola Plaza Hotel Experiences Rapid ROI with Blue Square Studios' Hospitality Toolkit and e-Marketing Services / June 2005
Blue Square Studios Partners with Specialized Providers to Enrich Hospitality Toolkit with Destination Content, Spa Booking Engine and On-line F&B Service / June 2005
Blue Square Studio Launches 2.2 Version of Rebranded “Hospitality Toolkit” at HITEC 2005 / May 2005
Hospitality eBusiness Strategies and Blue Square Studios Roll Out Internet Marketing Investment Survey for Hoteliers; Strategy to Develop ROI Benchmarks for Competitive Internet Marketing Investments / October 2004
Blue Square Studios Implements Custom Technology Solutions for Hilton Hotels' Food & Beverage Operations / June 2004
Four Vendors Demonstrate Live, Fully Automated Supply System to Distribution Channel Integration at HITEC / June 2004
Hostmark Hospitality Group Selects Hotel Site ToolkitTM and Starts by Launching the Edgy, New Amalfi Hotel Chicago / December 2003
Blue Square Studios Hotel Site Toolkit Selected as Core Internet Technology for LAuberge de Sedona / Sept 2003

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