|March 6, 2006 - The Kahala Hotel and Resort (www.kahalaresort.com),
formerly the Mandarin Oriental Kahala, a Five Diamond property, selected
Blue Square Studios and its Hospitality ToolkitTM to ease its online brand
transition from the hotel chain to a luxury, independent hotel. Landmark
Hotels Group, the resort's management company, selected Blue Square Studios
competitors on the basis of the functionality of their HospitalityToolkitTM
product suite and its ease of use.
“Clearly our challenge in moving from brand affiliation to independence is maintaining occupancy and rate,” said Glynis Esmail, Vice President of Landmark Hotels Group. “Blue Square Studios has demonstrated that they not only understand what that takes, but have these amazing tools and unique industry e-commerce expertise to guide us through achieving and even exceeding our performance benchmarks. We view Blue Square Studios as our partners in the inauguration of The Kahala Hotel & Resort as an independent.”
“We have significant experience with handling exactly this type of situation,” said Shane Ettestad, President & CEO of Blue Square Studios. ”Our HospitalityToolkitTM provides the power to a number of other management groups and hotels to easily manage their web presence and e-marketing campaigns – onsite or remotely.
Blue Square Studios recently received both an HSMAI Golden Click and a Web Marketing Association WebAward for its HospitalityToolkitTM application in the conversion of the Portola Plaza Hotel from brand to independent operation. Leading Hotels of the World has also just named Blue Square Studios to its Leading Service Provider Network.
About The Kahala Hotel & Resort:
About Blue Square Studios:
|Also See:||Web Marketing Association Awards Blue Square Studios for its Excellence in Hospitality E-Marketing / November 2005|
|Blue Square Studios Helps Dream Catcher Retreats, A Destination Club, Convert and Retain Members Utilizing the Hospitality Toolkit / October 2005|
|Blue Square Studios Names Eric Chapman VP of Sales / October 2005|
|Portola Plaza Hotel Experiences Rapid ROI with Blue Square Studios' Hospitality Toolkit and e-Marketing Services / June 2005|
|Blue Square Studios Partners with Specialized Providers to Enrich Hospitality Toolkit with Destination Content, Spa Booking Engine and On-line F&B Service / June 2005|
|Blue Square Studio Launches 2.2 Version of Rebranded “Hospitality Toolkit” at HITEC 2005 / May 2005|
|Hospitality eBusiness Strategies and Blue Square Studios Roll Out Internet Marketing Investment Survey for Hoteliers; Strategy to Develop ROI Benchmarks for Competitive Internet Marketing Investments / October 2004|
|Blue Square Studios Implements Custom Technology Solutions for Hilton Hotels' Food & Beverage Operations / June 2004|
|Four Vendors Demonstrate Live, Fully Automated Supply System to Distribution Channel Integration at HITEC / June 2004|
|Hostmark Hospitality Group Selects Hotel Site ToolkitTM and Starts by Launching the Edgy, New Amalfi Hotel Chicago / December 2003|
|Blue Square Studios Hotel Site Toolkit Selected as Core Internet Technology for LAuberge de Sedona / Sept 2003|
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