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 Panel of CVB and Hotel Executives to Discuss Maximizing Relationships; 
Web-based Seminar Set for April 4, 2006
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HSMAI & Destination Marketing Association International Join Forces to
Deliver Three Part Webinar Series on Partnering for Success
 
MCLEAN, VA (March 30, 2006) – The power of partnership will be the driving theme in a new webinar series created by the Hospitality Sales & Marketing Association International (HSMAI) and Destination Marketing Association International (DMAI).  The three-part “Partnering for Success” series, created specifically for sales and marketing staff of CVBs, hotels and related industry partners, will launch on April 4, 2006 from 2-3pm Eastern Daylight Time (EDT) with “Best Practices in CVB-Partner Relationships.”  
 
In a candid discussion, the panel of CVB and hotel executives will present case studies and best practices from destinations that have created a successful working relationship with area hotels and other partners, as well as discuss scenarios to avoid.
 
“The take-away for participants will be to learn how to maximize CVB-industry partner relationships,” states Barb Taylor Carpender, managing director of HSMAI University.  “The webinar will give you the tools and information to assess your own relationships with your CVB and/or industry partners, and then know what you can do to improve them,” she adds.
 
The panel of experts includes John Branciforte, area director of sales and marketing, Omni Hotels of Texas; Kathryn Cobern, general manager, Crowne Plaza Hotel, Lofts Hotel and Max & Erma’s on the Boulevard in downtown Columbus, OH; John Cychol, assistant executive director of sales, Irving Convention and Visitors Bureau; Joseph Marinelli, senior vice president of sales at Experience Columbus, the convention and visitors bureau for Columbus; and moderator Barb Taylor Carpender, managing director of HSMAI University.
 
The series will continue on April 18, 2006 from 2-3pm EDT with “RFPs A to Z,” and then on May 2, 2006 from 2-3pm EDT with “Managing Attrition.”
 
The cost to participate is $129 per session for HSMAI and DMAI members; $149 for non-members. There is a 10% discount for purchasing the three-part series.
 
Launched in 1996, HSMAI University is the organization’s most comprehensive and ambitious initiative in the realm of education for sales and marketers of hospitality and travel to date, entailing a wide-ranging schedule of course offerings and learning experiences in public venue, private label and online formats. 
 
Programs for 2006 are aligned to HSMAI’s Special Interest Groups to offer specific content to support business needs in revenue management, Internet marketing, hotel directors of sales and marketing and resort marketing.  Every aspect of the content and support material is developed for sales and marketing professionals, with subject matter appropriate to a range from entry level to advanced. 
 
HSMAI University offers workshops and seminars in various cities and webinars incorporating 60-minute presentations conducted “live” via the web with audio conference linkage.  For more information visit www.hsmaiuniversity.org.
 
HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry.  With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at eight annual events, including HSMAI’s Affordable Meetings®, and HSMAI World Quest.  Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 38 chapters in the Americas region.  
 
Founded in 1914, Destination Marketing Association International (formerly IACVB, the International Association of Convention and Visitors Bureaus), is an international trade association representing more than 1,200 professionals in over 500 convention and visitor bureaus worldwide.  Its mission is to enhance the professionalism, effectiveness, and image of destination management organizations worldwide.  Visit DMAI on the web at www.destinationmarketing.org.
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Contact

Hospitality Sales & Marketing Association International
8201 Greensboro Drive, Suite 300
McLean, VA 22102
phone (703) 610-9024
www.hsmai.org

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Also See: The Chicago Convention and Tourism Bureau Riddled with Staff Departures, 43 Employees have Left in the Last Two Years; Some Say Board too Involved, Blame High Pressure Environment / March 2006
Dallas Convention & Visitors Bureau Bookings Up 19% Compared to Same Time Last Year / March 2006

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