�This alliance with IBS represents a significant milestone for our company and for our clients,� said Larry Hall, HBSI�s Chief Executive Officer.  �The combination of the foremost solution in travel industry Demand Management^SM and IBS� leading IT solutions and services will enable our clients to benefit from best-in-class technology, and will improve our ability to tackle complex travel distribution challenges between hotel suppliers and travel demand aggregators in a manner not yet seen in our industry. We believe that this relationship will significantly add to our ability to enhance our core products and accelerate our company�s growth.  We could not have chosen a better partner for our IT expansion needs,� said Hall.

HBSI develops and delivers technologies and services that give travel companies the ability to build, harness, forecast and shape demand for their products and achieve market leadership. The HBSI platform integrates demand and supply for the hospitality business, which includes travel agencies, Global Distribution Systems and hotel chains.

Under the terms of the agreement, IBS will provide HBSI with IT services, system integration and technology consulting. Based on its proven best practices with leading travel company clients, IBS will support, enhance and maintain the HBSI core platform and products. 

According to VK Mathews, IBS Group�s Chairman & Managing Director, �IBS is focused on bringing to market the next-generation IT solutions for the travel, transportation, and logistics verticals. We have always excelled at engineering large, mission-critical and complex software applications in a quality, timely and cost-effective manner. The relationship with HBSI is not only an opportunity for us to deliver high-quality software engineering services, but also to jointly realize our shared vision of inventing the future.  We are excited about this opportunity and we greatly value the relationship with HBSI".

Peter Krebs, Chief Operating Officer for IBS Americas, added, �The travel industry is changing rapidly, and information systems must be flexible to support innovative business models. We look forward to working with HBSI to engineer solutions that create new value in the hospitality Demand ManagementSM space�.  

HBSI is committed to breaking down the existing barriers in travel distribution that prohibit hotels and Internet travel companies from realizing a cost-effective, accurate and real-time supply chain. The alliance with IBS will help HBSI leverage the expertise of IBS in travel technology and greatly enhance its ability to achieve its short and long-term objectives to the benefit of its travel clients worldwide. 

About Hotel Booking Solutions Incorporated 

Hotel Booking Solutions Incorporated provides Demand Management^SM technologies and services to the global travel industry. As the established thought and practice leader in the emerging discipline of Demand Management^SM, HBSI and its intelligent Demand Management^SM solutions bring order and simplicity to travel distribution, enabling travel companies to unlock the revenue potential that lies within their complex distribution environment. HBSI�s proven Demand Management^SM technology and services enable sophisticated operators including LibGo Travel, Travelocity, Intrawest Leisure and Aramark realize significant improvements in their customer relationships, inventory optimization and financial performance. Hotel Booking Solutions Incorporated, headquarters in Atlanta, Georgia, with offices in Dallas, Toronto and Zell am See, Austria represents one of the fastest growing companies in the Demand Management^SM discipline. For more information, visit www.hotelbookingsolutions.com.

About IBS Software Services

The IBS Group (IBS) is a leading IT solutions provider to the global Travel, Transportation and Logistics industry. A specialist in the domain, IBS offers a range of software solutions that manage mission-critical operations of major airlines, airports, oil and gas companies and seaports world-wide. In addition, IBS offers services that include software development, business and technology consulting, turnkey solutions, customer support services, application maintenance, and business process outsourcing. IBS is SEI CMM Level-5 assessed, ISO 9001:2000 and TickIT certified, and operates two software production and competence development centers in India. With some of the world�s leading corporations as clients, IBS has business operations in the Americas, Europe, Asia-Pacific as well as the Middle East and Africa regions. More information about IBS can be found on the web at www.ibsplc.com.  For media inquiries, please contact Pradeep P. Suthan at +91-471-2700080 or e-mail at [email protected].

Kevin Ruhman
Hotel Booking Solutions Incorporated
(972)335-0027
[email protected]