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Advertising, Public Relations and Web Marketing |
| NEW YORK, NY (Jan. 31, 2006) � Marketing excellence in travel and hospitality
was on display when the 49th Annual Hospitality Sales & Marketing Association
International (HSMAI) Adrian Awards for Advertising, Public Relations and
Web Marketing were handed out in New York City last evening at a gala black-tie
event, hosted by TV host, writer and comedian, Ross Shafer.
More than 800 travel and hospitality industry marketing leaders, advertising and public relations executives and media attended the 16th annual awards gala dinner to learn who received the sought-after 14 Platinum Awards as well as the coveted Best of Show designations for advertising, public relations and web marketing. The Adrian Awards Gallery displayed all the Gold-winning entries; Silver and Bronze recipients were also recognized. In what is the largest travel-related competition of its kind in the world, which began 49 years ago, the winners were chosen by a prestigious panel of judges from more than 1,200 entries received from 35 countries. HSMAI also paid tribute to two individuals who have made lasting impressions on the industry, with the Albert E. Koehl Award for excellence in advertising presented to Barry S. Sternlicht, chairman and chief executive officer of Starwood Capital Group, and the Winthrop W. Grice Award for outstanding public relations bestowed on Peggy R. Bendel, senior vice president of travel marketing for Development Counsellors Internatonal. The evening included the DEPARTURES Magazine Luxury Marketing Achievement Award, which was presented to Little Palm Island Resort & Spa and their agency Foote Cone & Belding Seattle, and TravelCLICK named Joie de Vivre Hospitality E-Marketer of the Year and Charlotte St. Martin, president and chief executive officer of Charlotte St. Martin and Associates was given the TravelCLICK E-Marketer of the Year � Industry Achievement Award. HSMAI also paid tribute to the �25 Top Sales and Marketing Minds in Hospitality and Travel for 2005,� and the HSMAI Foundation announced student scholarships sponsored by American Express. �This annual awards competition and evening of recognition is a way of showing the entire industry the year�s best-of-the-best � creative, innovative and cutting-edge marketing campaigns and the great talent behind them,� said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. In each of the three categories, one entry is judged �Best of Show,� recognizing the most outstanding entry in that individual competition. The 2005 Best of Show recipients were: Advertising Best of Show
Adrian Public Relations Best of Show
Web Marketing Best of Show
Platinum Awards recognized the most outstanding entry from each category
of the travel industry and were judged the best-of-the-best from all the
Gold winning entries in their respective categories. Fourteen winners
were presented via a multi-media video presentation, and were welcomed
on stage to accept their awards. Case studies on the Best of Show and Platinum
Award winners are also featured in a special section of the winter issue
of the HSMAI Marketing Review.
HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at 15 annual events. Founded in 1927, HSMAI is an individual membership organization comprising nearly 7,000 members worldwide, with 36 chapters in the Americas region. |
| Contact:
Hospitality Sales & Marketing Association International, 8201 Greensboro Drive, Suite 300, McLean, VA 22102 phone (703) 610-9024 www.hsmai.org www.adrianawards.com |