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Costa Bonita Resort in Culebra, Puerto Rico Brings on
Key Management Group for Operations
and Brand Development
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CULEBRA, PUERTO RICO (Jan. 24, 2006) – Costa Bonita Resort, located at Ensenada Honda in Culebra, Puerto Rico, has recently contracted New Jersey-based Key Management Group (KMG) to handle the $45 million property’s operations.  With combined experience in hotel operation and vanguard marketing strategies, Key Management Group will develop the Costa Bonita brand and lead the newly-renovated property to greater profitability.

Albert Laclé, CEO of Key Management Group, is very enthusiastic about Costa Bonita’s future.  “Costa Bonita Resort is an amazing property and one of the best kept secrets of the Caribbean,” said Laclé.

“As the Costa Bonita’s new operational management company, we intend to kick-off the resort’s reopening and launch the new Costa Bonita brand with an integrated sales and marketing strategy,” added Laclé.
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Costa Bonita Resort Villas is located Ensenada Honda, considered one of the Caribbean’s safest bay in the tiny island of Culebra, 18 miles east of Puerto Rico, with a laid-back atmosphere and an abundance of natural attractions. A large portion of the island of Culebra is a national wildlife refuge protected by the U.S. Fish and Wildlife Service and the Department of Natural Resources. Culebra is about 4 by 7 miles and it is one of a chain referred to as the “Spanish Virgin Islands” though technically it is a part of the Greater Antilles and is U.S. territory. ST. Thomas is jut 12 miles away.

Culebra’s main airport is tiny Benjamin Rivera Noriega Airport and Costa Bonita is 4 miles from the airport and, 10 minutes from Dewey, its main town. About 2,000 people make their home in Culebra, many of them work in construction and the tourism industry. 

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Walter Kohlross, president of Key Management Group, has decades of experience organizing and coordinating restaurant and hotel operations, and will be working closely with Laclé to develop a distinct brand to reflect the unique splendor of the 164-villa resort.  “We are faced with the exciting challenge of developing top-of-mind awareness of Costa Bonita Resort to all travelers looking for a truly amazing vacation experience,” said Kohlross.

“All villas are fully equipped and include kitchenettes, ocean view balconies and amenities to accommodate up to four people, and the landscapes are truly spectacular,” noted Kohlross.

Renovations are expected to be completed during the next 60 days, when Costa Bonita’s restaurants, spa and water sports facilities will reopen for guests’ enjoyment.  Key Management Group will personally oversee the opening of all restaurants, including the Pelican Grill, Infinity Pool Bar and Mahi-Mahi Bar & Restaurant.

The new management team will also utilize Costa Bonita Resort’s exceptional meeting facilities, seating up to 60 people, to market the oceanfront property to business travelers as well as other group markets, such as wedding receptions and family reunions.  Costa Bonita’s nautical surroundings also make it ideal for regattas, fishing tournaments, and other aquamarine activities, such as water sports and boat rentals.

Transportation is available to and from the resort from Air Flamenco as well as Island High Speed Ferry by sea.

Key Management Group
Key Management Group is a top U.S. operational management organization serving successful hotels and resorts worldwide.  The company specializes in revitalizing struggling properties and increasing profitability through dynamic management and brand development. Key Management Group brings decades of real-world experience and industry expertise to hospitality consulting and management services, including operations management, sales and marketing, comprehensive feasibility research, and acquisition and pre-opening consulting.

Costa Bonita Resort
Costa Bonita Resort is a unique, first-class oceanfront villa property with 164 suites perfectly situated on Ensenada Honda in Culebra, Puerto Rico.  All villas have been recently renovated and come with fully-equipped kitchenettes, ocean view balconies and amenities to accommodate up to four people.

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Contact:

Albert Laclé
Key Management Group
(877) 652-8858
 www.keymanagementgroup.com
www.CostaBonitaResort.com

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Also See: With 21 New Hotel Projects Actively Under Development, Puerto Rico Tourism Company Unveils Initiatives for 2003 / Feb 2003

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