Key Management Group for Operations
and Brand Development
|CULEBRA, PUERTO RICO (Jan. 24, 2006) – Costa Bonita Resort, located
at Ensenada Honda in Culebra, Puerto Rico, has recently contracted New
Jersey-based Key Management Group (KMG) to handle the $45 million property’s
operations. With combined experience in hotel operation and vanguard
marketing strategies, Key Management Group will develop the Costa Bonita
brand and lead the newly-renovated property to greater profitability.
Albert Laclé, CEO of Key Management Group, is very enthusiastic about Costa Bonita’s future. “Costa Bonita Resort is an amazing property and one of the best kept secrets of the Caribbean,” said Laclé.
“As the Costa Bonita’s new operational management company, we intend
to kick-off the resort’s reopening and launch the new Costa Bonita brand
with an integrated sales and marketing strategy,” added Laclé.
Walter Kohlross, president of Key Management Group, has decades of experience organizing and coordinating restaurant and hotel operations, and will be working closely with Laclé to develop a distinct brand to reflect the unique splendor of the 164-villa resort. “We are faced with the exciting challenge of developing top-of-mind awareness of Costa Bonita Resort to all travelers looking for a truly amazing vacation experience,” said Kohlross.
“All villas are fully equipped and include kitchenettes, ocean view balconies and amenities to accommodate up to four people, and the landscapes are truly spectacular,” noted Kohlross.
Renovations are expected to be completed during the next 60 days, when Costa Bonita’s restaurants, spa and water sports facilities will reopen for guests’ enjoyment. Key Management Group will personally oversee the opening of all restaurants, including the Pelican Grill, Infinity Pool Bar and Mahi-Mahi Bar & Restaurant.
The new management team will also utilize Costa Bonita Resort’s exceptional meeting facilities, seating up to 60 people, to market the oceanfront property to business travelers as well as other group markets, such as wedding receptions and family reunions. Costa Bonita’s nautical surroundings also make it ideal for regattas, fishing tournaments, and other aquamarine activities, such as water sports and boat rentals.
Transportation is available to and from the resort from Air Flamenco as well as Island High Speed Ferry by sea.
Key Management Group
Costa Bonita Resort
|Also See:||With 21 New Hotel Projects Actively Under Development, Puerto Rico Tourism Company Unveils Initiatives for 2003 / Feb 2003|