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  The 2006 WORLDHOTELS Annual Conference Hosted by
Corinthia Towers Hotel in Prague, Czech Republic
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PRAGUE, FEBUARY13, 2006 -  The Award-winning five-star Corinthia Towers Hotel hosted the 2006 WORLDHOTELS Annual Conference January 20-23, 2006, in Prague, Czech Republic. WORLDHOTELS is one of the world's leading global hotel groups for independent hotels and regional hotel brands. The Conference attracted 290 hoteliers, from 38 countries, representing 90 percent, or 450 hotels, of WORDHOTELS membership overall. The attendees were comprised of 40% owners and general managers, 45% sales and marketing executives and 15% revenue management teams. 
 
Corinthia Towers Hotel is part of Corinthia Hotels International (CHI), a Malta-based company, and one of the fastest growing hospitality chains in Europe.  It has 20 upscale properties throughout Europe, Africa, and the Mediterranean.  Already known by Europeans as the Spirit of Corinthia, CHI provides excellent service and warm hospitality.
 
In January 2006, CHI launched a campaign in the US to attract the North American Market.  According to Geoff Andrew, Group Director of Sales and Marketing, "Our partnership with WORLDHOTELS definitely played a major role in the large increase of bookings from the US."
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From left: Geoff Andrew, Group Director, Sales & Marketing, Corinthia Hotels International; Michael Ball,
President, WorldHotels,  Adrian Ellis, General Manager, Corinthia Grand Hotel Royal,
Budapest, Christian Grage, General Manager, Corinthia Towers Hotel, Prague.

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At the 2005 WORLDHOTELS' Conference in Hong Kong, Corinthia Towers Hotel was recognized as the Best M.I.C.E. Market Hotel for 2004. So it comes as no surprise that Corinthia's five-star Prague property was selected as the 2006 Conference venue. Christian Grage, Corinthia Towers General Manager, said "We were honored to have been selected to host the WORLDHOTELS' Conference and appreciated the confidence placed in us. There is no greater challenge to a hotel than to host hundreds of fellow hoteliers from around the globe."
 
Established in 1971, the WORLDHOTELS Annual Conference has become a traditional institution for its members, providing important updates on the travel industry and insights into the latest technological and consumer trends. Operating in an increasingly complex, interconnected, on demand and transparent world, it is the goal of WORLDHOTELS Annual Conference to provide support and guidance to member hotels in order to be able to deal with current challenges in the market place. 
 
The WORLDHOTELS' Conference featured high level speakers from a cross section of the travel industry, who shared their perspective on relevant issues for the hospitality industry: Hans Turnovszky, president and managing director of Austria Hotels International; chairman of the supervisory board WORLDHOTELS AG; David Scowsill, former chief executive officer of Opodo; vice chairman of the supervisory board WORLDHOTELS AG; Robert Pietro, regional manager supplier relations, American Express Travel; Jaap Favier, vice president, research director, Forrester Research; Terry Tyrrell, European chairman of Enterprise IG
  
In order to effectively manage the complexity of the conference, WORLDHOTELS introduced a new format, focusing on one specific topic each day. Day one was dedicated to Branding and Partnering, day two to Total Distribution and day three to Development and Growth. Key areas that have been addressed included Maximising E-commerce, Optimising Electronic Distribution Channels, Enhancing Efficiency and WORLDHOTELS training.  
 
ABOUT CORINTHIA HOTELS INTERNATIONAL (CHI)
CHI is today a fast growing hotel operation with 20 upscale city and resort hotels in Belgium, The Czech Republic, Hungary, Libya, Malta, Portugal, Russia, The Gambia, Togo, Tunisia and Turkey. CHI takes pride in keeping alive the local character and individuality of each of its hotels. Outstanding service is the Company's hallmark and it strives to ensure that guests enjoy each property's distinct style and tradition. Indeed, the stated aim is to exceed customer expectations in all Corinthia hotels at all times. A continued family commitment, coupled with a well-trained and motivated workforce of more than 5,000 employees, CHI is a dynamic institution that looks towards present and future growth with a confidence born out of long years of experience in the hospitality sector and an inherent desire of achieving excellence in all its activities.

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Contact:

Karen Hoffman
Tel (212) 447-0027
bradfordmktg@aol.com
 www.corinthiahotels.com

Also See: SRS-WORLDHOTELS Grows Portfolio by 56 Independent Hotels in 2003; Seeks to Increase Internet Bookings by 20% in 2004 / February 2004
Tom Griffiths, Former Carlson Hotels Executive, Brings New Vision, Infrastructure to SRS-WORLDHOTELS / January 2004

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