|PRAGUE, FEBUARY13, 2006 - The Award-winning five-star Corinthia
Towers Hotel hosted the 2006 WORLDHOTELS Annual Conference January 20-23,
2006, in Prague, Czech Republic. WORLDHOTELS is one of the world's leading
global hotel groups for independent hotels and regional hotel brands. The
Conference attracted 290 hoteliers, from 38 countries, representing 90
percent, or 450 hotels, of WORDHOTELS membership overall. The attendees
were comprised of 40% owners and general managers, 45% sales and marketing
executives and 15% revenue management teams.
Corinthia Towers Hotel is part of Corinthia Hotels International (CHI),
a Malta-based company, and one of the fastest growing hospitality chains
in Europe. It has 20 upscale properties throughout Europe, Africa,
and the Mediterranean. Already known by Europeans as the Spirit of
Corinthia, CHI provides excellent service and warm hospitality.
In January 2006, CHI launched a campaign in the US to attract the North
American Market. According to Geoff Andrew, Group Director of Sales
and Marketing, "Our partnership with WORLDHOTELS definitely played a major
role in the large increase of bookings from the US."
From left: Geoff Andrew, Group Director, Sales & Marketing, Corinthia
Hotels International; Michael Ball,
President, WorldHotels, Adrian Ellis, General Manager, Corinthia
Grand Hotel Royal,
Budapest, Christian Grage, General Manager, Corinthia Towers Hotel,
At the 2005 WORLDHOTELS' Conference in Hong Kong, Corinthia Towers
Hotel was recognized as the Best M.I.C.E. Market Hotel for 2004. So it
comes as no surprise that Corinthia's five-star Prague property was selected
as the 2006 Conference venue. Christian Grage, Corinthia Towers General
Manager, said "We were honored to have been selected to host the WORLDHOTELS'
Conference and appreciated the confidence placed in us. There is no greater
challenge to a hotel than to host hundreds of fellow hoteliers from around
Established in 1971, the WORLDHOTELS Annual Conference has become a
traditional institution for its members, providing important updates on
the travel industry and insights into the latest technological and consumer
trends. Operating in an increasingly complex, interconnected, on demand
and transparent world, it is the goal of WORLDHOTELS Annual Conference
to provide support and guidance to member hotels in order to be able to
deal with current challenges in the market place.
The WORLDHOTELS' Conference featured high level speakers from a cross
section of the travel industry, who shared their perspective on relevant
issues for the hospitality industry: Hans Turnovszky, president and managing
director of Austria Hotels International; chairman of the supervisory board
WORLDHOTELS AG; David Scowsill, former chief executive officer of Opodo;
vice chairman of the supervisory board WORLDHOTELS AG; Robert Pietro, regional
manager supplier relations, American Express Travel; Jaap Favier, vice
president, research director, Forrester Research; Terry Tyrrell, European
chairman of Enterprise IG
In order to effectively manage the complexity of the conference, WORLDHOTELS
introduced a new format, focusing on one specific topic each day. Day one
was dedicated to Branding and Partnering, day two to Total Distribution
and day three to Development and Growth. Key areas that have been addressed
included Maximising E-commerce, Optimising Electronic Distribution Channels,
Enhancing Efficiency and WORLDHOTELS training.
ABOUT CORINTHIA HOTELS INTERNATIONAL (CHI)
CHI is today a fast growing hotel operation with 20 upscale city and
resort hotels in Belgium, The Czech Republic, Hungary, Libya, Malta, Portugal,
Russia, The Gambia, Togo, Tunisia and Turkey. CHI takes pride in keeping
alive the local character and individuality of each of its hotels. Outstanding
service is the Company's hallmark and it strives to ensure that guests
enjoy each property's distinct style and tradition. Indeed, the stated
aim is to exceed customer expectations in all Corinthia hotels at all times.
A continued family commitment, coupled with a well-trained and motivated
workforce of more than 5,000 employees, CHI is a dynamic institution that
looks towards present and future growth with a confidence born out of long
years of experience in the hospitality sector and an inherent desire of
achieving excellence in all its activities.