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    Northern California Visitor Industry Outlook Conference Set
for Thursday, Feb. 23, 2006 in San Francisco
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February 6, 2006 - The San Francisco Convention & Visitors Bureau (SFCVB) Education & Research Foundation, Cornell University School of Hotel Administration, PKF Consulting and the San Francisco Business Times are uniting to create the Northern California Visitor Industry Outlook Conference, to be held on Thursday, Feb. 23, at The Argent Hotel, 50 Third St. in San Francisco.

"We are committed to presenting a high-level, informative conference the likes of which has never been produced in San Francisco," said John Marks, president and CEO of the Bureau. 

Journalist Peter Greenberg will be the keynote speaker.  He is the travel editor for NBC's Today Show, CNBC and MSNBC and host of the nationally syndicated radio show, Travel Today.    Greenberg is contributing editor for America Online as well as Men's Health magazine and often appears in The New Yorker. He is a frequent guest on ABC's Oprah and The View.   The Emmy award-winning writer and producer is also the author of the best-selling "Travel Detective" book series. 

Thomas E. Callahan, CEO-West, PKF Consulting, will present "A Snapshot of Northern California's Hotel Market." Rick Swig, president and CEO, RSBA & Associates, John Buchanan, newly appointed director, Fine Arts Museums of San Francisco and Steve Eimer, vice president, Development, Westfield Corporation will speak on "Dollars and Sense: How We're Investing in Northern California's Visitor Market."

Kirk Kinsell, senior vice president, chief development officer, The Americas, InterContinental Hotels; Graham Atkinson, senior vice president, Worldwide Sales & Alliances, United Airlines, and Kevin Considine, vice president, merchant marketing, Visa USA will present "The Big Picture: Northern California's Position in National Brand Strategies."

Cathy A. Enz, Ph.D., associate dean of industry research and affairs, Cornell University School of Hotel Administration, and the SFCVB's vice presidents of Conventions, Marketing and Tourism will present "Fast & Furious Five Minute Updates."

Rick Swig, who is also SFCVB 2005-06 chairman, explained, "Marketing San Francisco is a team effort.  This conference presents the leading tourism stakeholders in San Francisco and their perspectives, strategies and tactics regarding generating more demand for our City and hospitality community," he said.

Marks added: "The visitor industry represents more than $6.73 million to the San Francisco economy and it's growing. The visitor market benefits our city as well as hotels, tour operators, attractions, cultural groups and restaurants, and all businesses that depend on a healthy Northern California economy."

The cost for SFCVB members is $130 for early registration by Feb. 15; $160 thereafter. The cost for non-members is $180 for early registration by Feb. 15; $225 thereafter. 

The full agenda and online registration is available at <http://www.sfvisitor.org/memberinfo/html/FutureWatch.htm>,  To register by phone or email, contact Laini Tsang at 415-227-2666 (ltsang@sfcvb.org).

SFCVB Education & Research Foundation

Founded in 2003 by the San Francisco Convention & Visitors Bureau (SFCVB), the SFCVB Education & Research Foundation is a 501 [c] 3 charitable foundation created to ensure that the hospitality industry continues to thrive by producing educational events, providing scholarships and commissioning research. 

With nearly 1,700 members, the SFCVB is one of the largest membership-based tourism promotion agencies in the country. 

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Contact:

Laurie Armstrong
Vice President, Public Relations
San Francisco Convention & Visitors Bureau
201 Third Street, Suite 900
San Francisco, CA 94103
Phone (415) 227-2603, Fax (415) 227-2668
larmstrong@sfcvb.org 
www.sfcvb.org 

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Also See: San Francisco Convention & Visitors Bureau Appoints 2005-2006 Board of Directors; Rick Swig of RSBA & Associates Installed as Chairman / June 2005

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