Hotel Online  Special Report


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Intercontinental, Club Med, Hilton, Starwood and More
Debate the Latest Sales and Marketing Strategies

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 On 3-4th May, 2006 at the Venetian in Las Vegas EyeforTravel will be holding its annual Sales and Marketing in Travel 2006 conference.  This hard hitting event will address the issues that are critical to any sales or marketing professional: getting the right marketing mix, email marketing, content, comparison shopping, CRM and destination marketing are all on the agenda.

This two day conference and exhibition will bring together sales and marketing executives from the leading hoteliers, airlines, online intermediaries and DMOs in the US.  Hear from companies as: Travelocity, Hilton, United, Intercontinental, Club Med, Southwest, Delta, Orbitz, Mark Travel, Starwood and many more!  Last year nearly half of all the attendees were VP level or above, and with over 200 attendees expected at this year’s event, this is a valuable opportunity for high-level travel executives to meet, network and share knowledge. 

For a full agenda and a list of speakers visit: 
www.eyefortravel.com/smusa2006/13 

Register before this Friday (17th February 2006) and save $400 on the price of your conference pass!   

This year’s event sees a strong focus on increasing engagement with online customers and understanding how they behave.  Delegates will hear how personalization, loyalty schemes, content and consumer generated media all play their part in the purchasing process, and return to their business with the ability to successfully implement and exploit these tools - ultimately boosting sales.   

To request a brochure visit: 
www.eyefortravel.com/smusa2006/brochure_request.asp

In a series of presentations and lively panel debates delegates will have the opportunity to benchmark their strategy against their competitors and get their questions answers.  The conference will open with a keynote presentation from the Chief Marketing Officer at Orbitz who will explain best practices for online marketing.  Following this, meta-search giants Kayak and Sidestep will be joined by Starwood as they evaluate what impact meta-search engines have had on online distribution and discuss how they can add value to suppliers, intermediaries and consumers.  VPs of Marketing from Grand Circle Travel and The Venetian will be giving tips on how to improve email marketing performance and analysing the future of this medium.  

The destination marketing approach will also be in the spotlight. There will be speakers from leading destination.com sites, as well as a case-study from Club Med on their recent partnership with the Martinique Tourist Board.  

On day two the focus shifts to consumer-centric innovations in online travel.  Market leaders Hilton, Delta and Travelocity will explain how they create loyal customers and measure the results of their CRM campaigns.  Finally, JupiterResearch will be presenting results from their consumer survey – a unique opportunity to hear an up-to-date analysis of consumer behavior.  

You can register by either visiting the secure site at 
https://secure.firstconf.com/travel/smusa2006/register_request.asp 
Or send an email to: helen@eyefortravel.com



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Contact:


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Helen Raff
Conference Director
EyeforTravel
Tel: +1 773 929 4032
Cell: + 1 773 398 8989
Fax: +1 773 348 9006
helen@eyefortravel.com


 
Also See: Senior Strategists to Debate Which Travel Distribution Business Model Will Dominate / September 2005

Intercontinental, Expedia, Starwood, Cendant, Yahoo! and More Assess the Future of Online Travel Distribution / August 2005

What Impact Are Search Engines Having on Hotel Distribution Online? / April 2005

Stelios, Intercontinental, Expedia, Google, Cendant, Yahoo!, Kuoni, lastminute.com, Opodo, Ryanair, Sol Melia and Many More Debate Future of European Travel Distribution / April 2005

Senior Hotel Executives Meet to Discuss Latest Revenue Management and Pricing Strategies; Hear from Companies Such as, Club Med, Intercontinental, Starwood, Cendant, Vail Resorts / March 2005

Leading Hotel Executives Debate Crucial Sales and Marketing Strategies / March 2005

Top Hotel Revenue Management Professionals from Club Med, Intercontinental, Starwood, Cendant, Vail Resorts and Fairmont, Meet to Discuss How to Increase Profits through Pricing Strategies and RM Techniques / February 2005

Hilton, Intercontinental, Starwood, Leading Hotels of the World, Aston Hotels and the Sol Group Corporation and Many More to Debate US Sales and Marketing Strategies / January 2005

Leading Hotel Chains and Intermediaries to Debate Sales, Marketing and Pricing Strategies / July 2004

Leading Hotel Chains and Online Intermediaries to Debate Revenue Management and Pricing Strategies / June 2004

Hilton, Kimpton, Sol Melia, Best Western, Hotwire, Priceline and WorldRes to Discuss Revenue Optimization Strategies in the Hospitality Sector / May 2004

Hospitality Heavyweights Debate Groundbreaking Sales and Marketing Strategies / January 2004

Best Western, Intercontinental, Cendant, Outrigger, Carlson Hospitality, Travelweb, Travelocity, Hotwire, Orbitz and WorldRes to debate Hospitality Distribution on the Web / July 2003


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