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 Accor Adding a Third Hotel to Sydney's Olympic Park, AUD$50 million
210 room Sofitel Planned Near the Novotel and Ibis Hotel Complex
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Sydney’s supposed ‘White Elephant’ – Olympic Park – a roaring success

11 October 2005: Five years after the staging of the most successful Olympic Games, Sydney Olympic Park is to take gold once again with the announcement today of Sydney’s first new 5-star hotel this century, the Sofitel Sydney Olympic Park. 

Sydney Olympic Park Authority (SOPA) and Accor finalised an agreement for the construction of the Sofitel opposite Accor’s existing Novotel and Ibis hotel complex. 

The Sofitel is scheduled to open in mid-2008. The total development cost will be in excess of AUD$50 million. 

The 18 storey, 210 room hotel will include 14 suites, 340 square metres of conference space plus pre-function areas, a boardroom, executive lounge, restaurant and bar, and an underground car parking with 130 spaces.  

Like the Novotel and Ibis, the new Sofitel will be built in accordance with SOPA’s stringent environmental guidelines and an agreed set of environmental principles which have been established between SOPA and Accor.

Accor’s three Olympic Park hotels will be linked by an underground basement to allow many back-of-house functions for the complex to be shared.

The existing hotels, which were opened in 2000, and the new Sofitel, will service the rapidly growing business and meetings community in the Olympic Park precinct and the greater western Sydney area.

Sydney Olympic Park is currently home to over 60 businesses including Orlando Wyndham, Dairy Farmers, QBE, BP Solar and Eveready. These will be joined by a number of other major businesses over the next two years, including the Commonwealth Bank, which will relocate 1400 staff to Sydney Olympic Park in early 2007.

Elsewhere in the surrounding region, companies such as ANZ, National Australia Bank, Macquarie Bank and AAP have moved to this burgeoning commercial district.

Sydney Olympic Park is also a major venue for conferences, exhibitions, entertainment and sporting events.

Welcoming SOPA’s announcement of the Sofitel, Accor Asia Pacific Chairman, Mr David Baffsky, said the new hotel highlighted the success of Sydney Olympic Park and the vision behind the development of the precinct.

“Sydney Olympic Park has been an outstanding success, despite many sceptics at the time believing that it would become a ‘White Elephant’ after the Olympics,” said Mr Baffsky. 

“Sydney Olympic Park – like Sydney’s Darling Harbour – has proved to be one of the world’s most successful urban redevelopment projects.

“The growth of western Sydney’s business community in the past five years has been phenomenal and the pace of development is set to increase as many large companies move their headquarters from the city to the west. The region has had no new hotel for over five years and demand for top-end accommodation is particularly strong. The Sofitel will be a major new addition to Sydney West’s tourism and business infrastructure.”

Sofitel is Accor’s premium brand and the fastest growing luxury hotel brand in Australia and the Asia Pacific region. Sofitel Sydney Olympic Park will join the renowned Sofitel Wentworth Sydney and five other Sofitel hotels in Australia. It is part of a global network of some 200 Sofitel hotels and resorts.

Throughout the course of the last few years, Sofitel has become a major player in the international luxury hotel market, with nearly 200 properties that bring a unique French “art de vivre” to prime locations around the world.

Sofitel is now present in all of the major business cities (Paris, New York, London, Washington, Berlin, Tokyo, Chicago, Bangkok,…), all the leading holiday resorts (Mauritius, Morocco, French West Indies, Indonesia, Brazil,… ) and in key international airports. 

In 2005, Sofitel will continue its growth with some openings in the United Kingdom, Spain, Tunisia, China, Australia, New Zealand, Fiji and Vietnam.

Accor is the worldwide leader in hotels, tourism and corporate services, employing 168,000 people in 140 countries.

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Contact:

 Peter Hook
61-2 9290 9860
email: peter.hook@accor.com

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Also See: Accor's Novotel and Ibis Hotels at Sydney Olympic Park Record Highest Occupancy Rates Since the Games; Predictions the Hotels Would Become 'White Elephants' Off the Mark / October 2003
Novotel and Hotel Ibis at Olympic Park Homebush Bay Open at 100% Occupancy / Dec 1999


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