Would Create World's 5th Largest Hotel Company
with over 453,000 Rooms
|Paris, October 20th 2005
At the birth of the hotel corporation, the two groups were in fact linked and formed one sole title. It was in 1964 that the brand ‘Hilton’ split into two parts: Hilton Hotels Corporation continues to manage the United States hotels whilst the British group, Ladbrokes takes over the other market.
In terms of political marketing, loyalty schemes and reservations, the operation of the two hotel structures remains closely linked. In 41 years, the question of a merger between the two companies has often been mooted.
The current boom in the American hotel market has almost certainly accelerated the process. Moreover, Hilton Hotels Corporation is showing its intention to develop outside of the United States.
If this operation goes ahead, Hilton Hotels Corporation would win a
place in the classification of worldwide hotel groups, with more than 453,000
rooms and would overtake Choice by more than 50,000 rooms. This hypothetical
classification takes into account the recent buyback of Le Meridien by
Starwood Capital Group LLC and the consequent merger of Le Meridien with
other hotels of the American group Starwood Hotels & Resorts.
* Classifications based upon the hotel situation of January 1st 2005; with the exception of the
Starwood group for which we have taken in to account the recent purchase of the Le Meridien.
However, the linking of the Hilton group and Hilton Hotels Corporation would have no consequence on the position of the brand name « Hilton » on the European level because at the moment Hilton Hotels Corporation has no hotels in Europe. Hilton Hotels Corporation simply takes the place of Hilton International at 5th place of the European hotel groups. The power of American groups in Europe therefore, is being reinforced and confirms the dynamism of American enterprises.
MKG Consulting Database Department
|Also See:||The Worldwide Ranking of Hotel Groups 2003; The World’s Top Ten International Groups Increase Their Supply by 2.6% / MKG / April 2003|
|The Worldwide Ranking of Hotel Groups; The worldwide supply of hotel groups grows by 3% in 2001 (4.9 million rooms) / June 2002|