 ATLANTA,
Oct. 13, 2005 - Solis Hotels and Resorts, a new luxury hotel and resort
brand based here, has named 20-year hotel industry veteran Frank Ashmore
as Director of Sales & Marketing for its flagship resort, Montelucia,
a Solis Resort & Spa set in Paradise Valley, Arizona (Phoenix/Scottsdale
area). The Solis brand was created in response to discerning guests'
quest for comfortable and enlightened experiences.
"Frank brings a distinguished record of achievement to our organization,"
said Horst Schulze, president and CEO of Solis Hotels and Resorts.
"Frank's experience and leadership will ensure Montelucia's successful
introduction to the community, as well as guests and owners from around
the world. We aim to establish a world-class sales organization and
set the highest standards for our Solis brand, the properties carrying
our name, and company."
Ashmore will oversee Montelucia's sales, marketing, advertising and
public relations after spending more than 16 years with the Ritz-Carlton
Hotel Company, LLC, where he earned the Director of Sales and Marketing
of the Year award in 2004, along with several other honors throughout his
career. Ashmore is known for his creativity and support of local
charitable organizations.
"The opportunity to work with industry icon Horst Schulze once again
was a compelling proposition for me," Ashmore said. "Mr. Schulze
has a strong vision and deep sense of passion to provide the greatest experiences
for luxury travelers. The competitive spirit of our entire team is
heightened by the world-class resort under development at Montelucia.
I am committed to making Montelucia one of the world's premier resorts.
Under Solis' strong leadership, Montelucia will be a unique resort poised
to become an Arizona favorite among discerning guests and residents."
About Montelucia, a Solis Resort & Spa
Montelucia, a Solis Resort & Spa, will be an Andalucian-style property,
and is slated to open in late-2007 amid 28 acres in Paradise Valley, accented
by Camelback Mountain and reflecting the ambiance of Old World Spain. Montelucia
will cater to the luxury traveler, upscale groups and elite social functions.
Being developed by Crown Realty & Development Corporation, Montelucia
is currently undergoing a $220 million transformation of the existing property,
including a complete redesign and theme. When completed, it will
offer 277 hotel rooms, casitas and suites, plus 34 private villas available
for permanent or vacation home ownership, as well as distinctive restaurants,
a luxurious 30,000 SF spa facility designed by internationally known Sylvia
Sepielli, boutique shopping, and extensive ballroom, meeting and wedding
facilities.
About Solis Hotels and Resorts
Solis Hotels and Resorts is a new luxury hotel and resort brand that
will surpass the experience found in today's upscale hotels by responding
to the needs of today's discerning traveler. Carefully crafted by
a team of hospitality leaders, the Solis concept offers guests distinctive
experiences and a sense of place, while delivering superior service and
home-like comfort. Solis includes a collection of luxury resorts and hotels
in key leisure destinations and in urban enclaves. Each property
will provide its guests
with customized services and amenities such as superb restaurants,
soothing spas, and unique opportunities to connect with the local environment
and culture.
In addition to Montelucia, a Solis Resort & Spa, the following
are Solis properties currently in development:
-
Solis Hotel Chicago (Spring 2006), featuring skyline and river views, 454
guestrooms and suites, fine dining, meeting, fitness and spa facilities;
-
The Stanbury, A Solis Hotel & Spa (Winter 2007), Alpharetta, Georgia
(Atlanta area) will feature 144 rooms, spa, luxury residences, fine dining,
meeting and banquet facilities, plus office, entertainment and retail space;
-
Solis Hotel, San Antonio (Winter 2007) will feature 150 rooms, spa and
fitness center, fine dining with large outdoor bar/lounge area, and meetings
and banquet facilities;
-
Solis Resort & Spa, Orlando (early 2008) will feature 300 guestrooms/suites,
fine dining, spa, fitness, meeting and banquet facilities, as well as exquisite
pool and water features. Property will be opposite the Orange County
Convention Center.
-
Solis Hotel, Frankfurt (Germany; Summer 2007) will feature 348 rooms, spa,
fine dining, and meeting and banquet facilities.
|
