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 Dave Cocks Named Gemstone Resort's Director of Transitions; Will Spearhead
the $390 million Expansion and Renovation of Lake Lawn Resort
in Lake Delevan, Wisconsin
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PARK CITY, Utah, October 11, 2005 — Gemstone Resorts International, LLC, a leading resort management company that specializes in managing and asset managing four- and five-diamond-quality, unique urban hotels and lifestyle resorts, today announced that it has named Dave Cocks director of transitions.  In his new position, he will provide leadership to newly acquired and under construction properties to execute master plans and re-positioning efforts.  Additionally, Cocks will oversee the installation of the Gemstone vision, philosophy and operating systems.

“Dave’s strong leadership skills, coupled with his extensive experience in the operations of luxury hotels and resorts make him a natural for this position,” states Jeff McIntyre, Gemstone Principal.  “In addition, his philosophy and style directly align with Gemstone’s core values and leadership approach.”  

Prior to joining Gemstone, Cocks was executive vice president of operations for Noble House and Resorts.  With more than 25 years of experience in the hospitality industry, he has held a variety of positions, including president of Westmark Hotels, a division of Holland America Line, and various management positions with ITT Sheraton Corporation.

Although he will be responsible for multiple properties, one of the largest projects on Cocks’ agenda will be spearheading the expansion of the Gemstone-managed Lake Lawn Resort in Lake Delevan, Wisconsin, which will be undergoing a $390 million, four-year redevelopment plan.  Lake Lawn's redevelopment will create 1,222 rooms and suites, including the remodeling of 222 existing rooms, a 125,000-square-foot indoor water park, a 165-slip marina and boardwalk, and a 30,000-square-foot spa. Other amenities will include 100,000 square feet of new and renovated meeting space, a redesigned golf course and five new restaurants.

“Gemstone’s goal for Lake Lawn Resort is to create meeting and leisure facilities that will provide the property with a year-round guest base and make it one of the most desirable destination resorts in the Midwest,” Cocks said.  “I’m looking forward to the challenges of Lake Lawn and my other responsibilities going forward.”  

Headquartered in Park City, Utah, Gemstone Resorts is a full-service operating and asset management company that specializes in luxury and upscale urban hotels and complex resorts. These properties include a variety of components including hotels, restaurants, and retail / resort amenities. The company is engaged in resort and unique hotel marketing and management, asset management, and consulting, for a variety of well-regarded hotel real estate investors. Gemstone currently manages or asset manages over 23 projects, including the Pala Mesa Resort (Fallbrook, California), The Westward Look Resort in Tucson, The Hotel ZaZa (Dallas, Texas), The Mosaic Hotel (Beverly Hills, California), and the historic Hotel Orrington (Evanston, Illinois).  

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Contact:

Carl Sokia
  Gemstone Resorts International
  (435) 658-1594
 

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Also See: Four Wisconsin Resorts, Lake Lawn, Interlaken, the Abbey and Grand Geneva, Spending Millions to Establish Market Share / September 2005
General Development Plan for Lake Lawn Resort's $390 million Expansion Approved; Wisconsin Resort Adding 1,000 Suites, 130,000 sq ft Water Park / September 2005


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