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ORLANDO, FLA. and VANCOUVER, B.C. (October 27, 2005) Canadians seek new and unique travel experiences according to a comprehensive new study analyzing the lifestyles, motivations and future vacation plans of Canadian leisure travelers. More than six in 10 of these travelers said it is extremely important to experience new things to do on vacation and to discover new and different destinations. The new 2005 Portrait of Canadian Leisure Travelers, a joint undertaking between Yesawich, Pepperdine, Brown and Russell (YPB&R), Orlando, Fla., and InterVISTAS Consulting Inc., headquartered in Vancouver, B.C., explores the travel habits, preferences and future trip intentions of Canadian leisure travelers. The study's results are based on a nationally-projectable panel of 1,350 pre-qualified Canadian leisure travellers. Among the key findings within the study:
"The Canadian leisure travel market generates $10 Billion in travel expenditures annually, and is an important market for Canada, border and sunshine states in the U.S., and destinations within the Caribbean, Europe and Asia in particular. This new study will enable organizations and destinations serving Canadian travelers to make more informed strategic decisions on how best to cultivate this key leisure market now and in future years", said Paul Clark, Director of Strategic Services with InterVISTAS Consulting Inc. YPB&R is a U.S.-based marketing communications company that specializes in serving clients in the travel and leisure industries. InterVISTAS Consulting Inc. is a Canadian-based tourism and transportation consulting firm specializing in marketing and strategic planning. |
Contact:
Rod Caborn
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Also See: | Leisure Travel Hits Six Year High in the U.S.; Top Three Most Desired Destinations - Florida , California , Hawaii / YPB&R Survey / April 2005 |
Business Travelers Cite Value When Selecting a Hotel as More Important Attribute then Hotel Brand / 2005 National Business Travel Monitor / May 2005 |