MCLEAN, VA (Oct. 12, 2005) � Sales and marketing professionals in the
Caribbean will take away a wealth of information and resources pertaining
to the hottest topics, issues and trends that are invaluable for growing
their business when the first Caribbean Hotel Sales and Marketing Strategy
Conference convenes in Miami, Dec. 1-2, 2005.
Presented by the Hospitality Sales & Marketing Association International
(HSMAI) and the Caribbean Hotel Association (CHA), the conference will
take place at the Hyatt Regency in Miami.
�The travel and tourism industry constantly introduces new opportunities
and challenges, by virtue of its continuous evolution - especially in the
Caribbean,� said Alec Sanguinetti, director general and CEO of CHA.
�In addition to identifying the changes for the Caribbean hotel and tourism
industry, the Strategy Conference will give our members the tools to tap
their growth potential by unfolding toward new industry directions.�
�We have a tremendous amount of content that we are adapting specifically
for sales and marketing professionals in the Caribbean, and we look forward
to establishing a strong presence in the region and increasing our membership
base,� said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI.
The conference line-up is as follows:
Thursday, Dec. 1, 2005
9:00am-Noon: Special pre-conference workshop on Strategic
Business Planning for Hotels & Resorts - From 10 Rooms to 1,000
Rooms, presented by John Fareed, partner, Fareed and Zapala Marketing Partners
Noon-12:15pm: Conference Opening/Welcome from Alec
Sanguinetti, director general and CEO of CHA, and Robert A. Gilbert, CHME,
CHA, president & CEO, HSMAI
12:15-12:45pm: Lunch
12:45-1:15pm: Opening keynote on Demystifying Distribution from
Cindy Estis Green, managing partner, The Estis Group, and author of �Demystifying
Distribution�
1:15- 2:15pm: Opening session panel on Marketing Through the
Web: Demystifying Distribution, moderated by Cindy Estis Green Panelists:
Sue Heilbronner, EVP of Marketing, TIG Global and Drew Patterson, director
of business development, Kayak Software
2:30-3:30pm: Breakout Sessions:
Session 1: Integrated Marketing Communications: Improving Customer
Acquisition and Retention? Moderated by John Fareed, partner, Fareed
and Zapala Marketing Partners
Session 2: Internet Marketing: Developing and Managing Your Web Site.
Moderated by Loren Gray, director of e-Commerce, Ocean Properties, Ltd.
Session 3: Reservations Sales: How To Make Sure Your On-Site (or 3rd
Party) Reservations Agents Provide the Customized Sales Experience That
Today�s Callers Demand. Presented by Doug Kennedy, president, The Douglas
Kennedy Company
3:30-3:45pm: Break in Supplier Showcase
3:45-4:45pm: Breakout Sessions 1, 2, and 3 Repeated:
4:45-6:00pm: Networking Reception in Supplier Showcase
Friday, Dec. 2, 2005
8:30-10:00am: Buffet breakfast and two roundtable discussions:
Table 1: Success Stories in the Golf
Market
Table 2: Success Stories in Reaching
the Eco-Adventure Traveler
Table 3: Success Stories in the Gay
& Lesbian/Alternative Life Styles Market
Table 4: Success Stories in Selling
to the European Market
Table 5: Success Stories in Selling
to Minorities, African Americans, Hispanics
Table 6: Success Stories in the Group
Incentive Market
Table 7: Success Stories in Spa Marketing
Table 8: Success Stories in the Meetings
and Conventions Market
Table 9: Success Stories in the Luxury
Market
Table 10: Success Stories in the Weddings
Market
Table 11: Success Stories in Selling
to the Family Market
10:00-10:15am: Break in Supplier Showcase
10:15-11:15am Breakout Sessions:
Session 4: Revenue Management Strategies for the Caribbean.
Moderated by Douglas Kennedy, president, The Douglas Kennedy Company
Session 5: Effective Public Relations Strategies: With or Without an
Agency. Moderated by Karen Weiner-Escalera, president, KWE Public
Relations, and Richard S. Kahn, president, Kahn Travel Communications
Session 6: Internet Marketing: Web Optimization and Understanding Search.
Moderated by Loren Gray, director of e-Commerce, Ocean Properties, Ltd.
11:30am-1:30pm: Lunch and keynote address on Today�s
Caribbean Wholesaler - Evolving Models to Drive Business presented by Emanuel
Schreibmaier, senior vice-president sales, The Americas, Sol Melia Hotels
& Resorts
1:45-2:45pm: Breakout Sessions 4, 5, and 6 Repeated:
2:45-3:00pm: Break in Supplier Showcase
3:00-4:00pm: Closing General Session keynote address: Envisioning
the Customer of the Future presented by Dr. Lalia Rach, associate dean,
Preston Robert Tisch Center Hospitality, Tourism and Sports Management,
New York University and HVS International Chair
4:00-4:30pm: Wrap up on Adding Profits to your Bottomline
through Existing Caribbean Marketing Channels from Tim Grace, director
of marketing, CHA, and Robert A. Gilbert, CHME, CHA, president and CEO,
HSMAI
Saturday, December 3, 2005
Foundation Golf Tournament (optional) |
Registration for this two-day event is $295 for members of either HSMAI
or CHA and $395 for non-members. The non-member rate includes six
months of membership in HSMAI.
Sponsorships for the conference are available. For information, please
visit www.hsmai.org or contact Melanie Penoyar, director of development,
HSMAI at (703) 245-8037.
About CHA:
The Caribbean Hotel Association is dedicated to optimizing the
full potential of the Caribbean hotel and tourism industry by serving member
needs and building partnerships. The members of CHA represent the
entire spectrum of hospitality industry's private sector, from over 800
member hotels with more than 126,000 hotel rooms in 35 national hotel associations,
to allied members including airline executives, tour operators, travel
agents, trade and consumer press, hotel and restaurant suppliers, and others.
www.caribbeanhotels.org.
About HSMAI:
HSMAI is an organization of sales and marketing professionals representing
all segments of the hospitality industry. With a strong focus on
education, HSMAI has become the industry champion in identifying and communicating
trends in the hospitality industry, and bringing together customers and
members at 15 annual events, including HSMAI�s Affordable Meetings, HSMAI�s
Meeting Quest shows and the HSMAI World Quest events. Founded in
1927, HSMAI is an individual membership organization comprising nearly
7,000 members worldwide, with 38 chapters in the Americas region.
For more information on HSMAI, contact the Hospitality Sales & Marketing
Association International, 8201 Greensboro Drive, Suite 300, McLean, VA
22102, phone (703) 610-9024; fax (703) 610-9005, www.hsmai.org.
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