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Scottsdale AZ (October 25, 2005) � In the ten months since
Dream Catcher Retreats (www.dcr.com) announced its selection of Blue Square
Studios (www.bluesqstudios.com)
as Internet marketing partner, the destination club has been able to identify
the marketing avenues that produce the highest conversion rates (up to
28%) and has launched a website that has helped convert over 4,000 inquiries
into prospective members. Thanks to Blue Square�s Hospitality Toolkit,
Dream Catcher�s new website, www.dcr.com,
now also gives its members an unequalled range of information about each
property in the group, allowing the club to generate millions of dollars
in member deposits and fees.
Dream Catcher announced last December that the company had selected Blue Square Studios to develop their online marketing and custom reservations capabilities. The Dream Catcher website needed to attract a very specific, niche market clientele to present its luxury vacation product and to set Dream Catcher Retreats apart from its competition. In addition, as a tool for Dream Catcher members, the website needed to provide many resources:
�In the eyes of our marketplace, our web site is differentiated by a number of factors including the depth and quality of content describing our homes and their destinations, graphical presentation, ease of use and navigation, trip planning and reservation capabilities for members� said Scott Anderson, Dream Catchers Retreats CEO. �In addition, the website provides extensive local destination information. With our Destination Hosts� local knowledge, we uncover and highlight the truly special events, activities and restaurants of the area. Our members comment that it is like having their own Zagat� for each destination.� Ultimately, Dream Catcher�s goal is conversions: identifying potential clients who request more information via an online form, activating a �click to call� session or by phoning the Membership sales team. Since January 1, 2005 Dream Catcher has achieved well over 4,000 conversions generated by organic search engine optimization, pay per click campaigns and by tracking offline print campaigns and campaign specific landing pages for the web site. Thanks to Blue Square, Dream Catcher was able to track each specific campaign, identify those with the highest conversion percentages and to focus its marketing resources on the most effective channels. By maximizing inquiry conversions Dream Catchers has been able to enroll a significant number of new members. �Blue Square has created a site for Dream Catcher Retreats that is unsurpassed in the industry, in terms of the technology and functionality available for their members,� said Shane Ettestad, President & CEO of Blue Square Studios. �Members can literally check availability by temperature preferences! The extended Hospitality Toolkit and on-going eMarketing campaigns have played a critical role in the sale of each membership, allowing the club to generate millions of dollars in member deposits and fees.� About Blue Square Studios (www.bluesqstudios.com)
About Dream Catcher Resorts (www.dcr.com)
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Contact:
Stephanie Seacord
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