November 4, 2005 � Northbrook, IL � Shell Vacations Systems (SVS) has
announced the launch of sales of the Shell Vacations Club points-based
product at its first two franchise resorts. Salado Creek Villas in San
Antonio first, followed in less than a week by Crotched Mountain Resort
in New Hampshire.
According
to Tracy Sherles, President of the Shell Vacations Club (SVC) and architect
of Shell�s franchising initiative, �We are pleased to have successfully
gone from agreement to sales in just a few months. Both of our franchisees
are so excited about how well things are going, they are looking forward
to potential new properties and opportunities. They recognize now that
becoming a franchisee has in no way hindered their entrepreneurial spirit.
They are still selling their own product, but with guidance from us on
the most effective way to do it.�
Added Sheldon Ginsberg CEO of Shell Vacations, �Since we first became
involved in timesharing nearly 30 years ago, we have always been at the
forefront of innovation within our industry. We were one of the first
to create a points-based product and the first to create a vacation club.
Franchising is just another extension of our continuing creativity.�
Steps required to initiate Shell Vacations Club sales at the two resorts
involved obtaining state registrations, preparing association documents
and contracts, coordination with lenders, Chicago Title, and Equiant, repositioning
the resort within RCI, designing and outfitting the sales centers, installing
SVC�s information technology, training the sales and administration staff,
and implementing centralized contracting processing.
Reflected Sherles, �Accomplishing this daunting task required a Shell
Vacations company-wide effort to seamlessly transform two single-site,
stand-alone resorts in opposite ends of the country into a seamless part
of the Shell Vacations Club system. Along the way, we provided to the franchisees
all the tools the system affords, how to sell the product, how to service
it and all facets of the entire operation. Nothing has ever encompassed
our pioneering spirit and the essence of our company as much as this endeavor.
We are extremely proud of the results.�
SVS opened three sales centers within one week, a major accomplishment
in the timeshare industry. In New England, SVS simultaneously opened an
offsite and on site sales center coordinated with a marketing facility
in a third location. In San Antonio, SVS began sales at the Salado Creek
Villas resort and coordinated that office with marketing and administration
offices in Canada, where the developer is headquartered�
The first to open, Salado Creek developer Gary Buckley, stated �They
really did a superb job for us, above and beyond the call of duty, ensuring
that we were really ready to begin sales. They were with us before and
during our opening, in essence holding our hands every step of the way,
making certain that our Interactive Sales Presentation and all equipment
was up and running. Shell Vacations specialists in many fields were with
us, including sales trainers, administration specialists, and people who
helped testing everything prior to our opening. Their presence was most
reassuring.�
Added Perry Williams, developer of Crotched Mountain Resort, �Since
we were already in active sales at two separate sales centers, it was a
challenging transition to switch to selling SVC points while remaining
open during the process. On our days off, a kind of metamorphosis occurred
as we received sales training, completely reworked our sales rooms, changed
the look of the wall tour, installed Shell posters and the SVC Interactive
Sales Presentation. With the Shell people and our team pulling together,
the transition took place without anyone missing a beat. It was great!
We are all excited to be in SVC Northeast and believe this is the single
most important upgrade for timeshare in New England.�
Concludes Sherles, �Creating a points-based system is too expensive
for most independent developers, and requires too much highly specialized
expertise. Buying into an established club system like SVC instantly makes
the independent a part of something larger and helps them compete with
the brands and public companies. It lets them tap into our preferred vendors
and enables them to attract better sales and marketing talent. Becoming
a franchisee gives the developer a more competitive product and is highly
cost effective because they can use all SVS support systems. Shell Vacations
Systems was created just for this purpose.�
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