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 Sam Nazarian’s SBE Entertainment Group Acquires the Le Meridien
Hotel Beverly Hills; Plans to Redesign the 297 room Property
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Los Angeles, November 9, 2005- SBE Hotel Group (SBEHG), a division of Sam Nazarian’s SBE Entertainment Group, is pleased to announce the purchase of the Le Meridien Hotel Beverly Hills from Le Meridien Hotels & Resorts. 
 
“The Le Meridien Beverly Hills is a spectacular property in a strategic location. It is a landmark destination in an elegant district of Los Angeles and is conveniently adjacent to major business centers, cultural attractions and LA’s nightlife,” said Arash Azarbarzin, President of SBE Hotel Group. “It is the perfect addition to SBEHG’s acquisition strategy that focuses on creating unique, lifestyle-driven properties in world-class cities.” 
 
The 270,000 square foot hotel features 297 bedrooms (including 55 luxurious suites), state-of-the-art conference facilities (including 10,000 square feet of meeting space), a deluxe spa, and a superior health club and exercise facility. The property also boasts two unique dining destinations, including Morton’s Steakhouse renowned for its star-studded Oscar bash. Centrally located at 465 S. La Cienga Blvd on LA’s restaurant row, the hotel is only minutes away from Rodeo Drive, Beverly Hills, The Wilshire Business Corridor, The Grove, The Farmer’s Market, Santa Monica beach and many major Hollywood film studios.  
 
With entrepreneurial insight and panache for trend setting, SBE Hotel Group and its affiliated entities are quickly earning a reputation for demonstrating a distinctive style, innovative design and exceptional service. SBE Hotel Group will extend its proven hospitality formula to the successful repositioning of the Le Meridien Beverly Hills. Currently SBE’s hotel division is exploring several exciting options, including teaming with world-renown designer, Philippe Starck, to redesign the property.  
 
This marks the second recent acquisition for SBE Hotel Group. In a joint venture with Makar Properties, SBEHG purchased the historic Miami Ritz Plaza, South Beach, Miami. Philippe Starck has been commissioned for the complete renovation of this magnificent, ocean-front property. 
 
About SBE Hotel Group

Founded in 2001, SBE Entertainment Group (SBE) is a privately held investment firm with expanding areas of interest in real estate development, hospitality, and independent film production headed up by founder and CEO, Sam Nazarian. The hotel division of SBE, the SBE Hotel Group (SBEHG), continues to expand its diverse hotel portfolio by developing strategic alliances with the most reputable and quality-oriented development and management firms in the United States. In addition, Nazarian adds to the SBEHG brand by recruiting only the most seasoned and accomplished hospitality and design professionals as is apparent with the appointment of industry veteran, Arash Azarbarzin, to President of SBE’s hotel division and branding expert, Theresa Fatino, to Chief Creative Officer. Bringing more than 40 years of combined hospitality and branding expertise, Azarbarzin and Fatino will assume the lead roles in an aggressive expansion plan for SBEHG. 
 
Under leadership of Azarbarzin, SBEHG has a long-standing relationship with the privately held real estate investment, development and management firm, The Kor Group (www.thekorgroup.com.) SBEHG, in a partnership with Kor Hotel Group, has holdings that currently include six hotels totaling more than 1700 rooms in Los Angeles and Palm Springs. They include: the Viceroy in Santa Monica , the Viceroy Hotel in Palm Springs, the Sheraton Gateway LAX , the Sheraton Delfina in Santa Monica, and the Chamberlain in West Hollywood. 
 
Recently SBEHG teamed up with construction and development experts, Makar Properties LLC (www.makarproperties.com), to acquire the Ritz Plaza Miami Hotel in Miami, Florida. Internationally-acclaimed designer, Philippe Starck, has been commissioned for the complete renovation of the historic property. 
 
With a strong commitment to setting standards of excellence, SBEHG is earning its way to the top tier of hotel developers and operators in the United States. 

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Contact:

SBE Entertainment
Elaine Driscoll
8000 Beverly Blvd.
Los Angeles, CA 90048
323-655-800
elaine@sbeent.com

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Also See: Investor Sam Nazarian Contracts with Philippe Starck to Design Miami's Ritz Plaza Hotel / December 2004
Sam Nazarian Appoints Theresa Fatino to Lead the Brand Development for SBE Hotel Group; Fatino Credited as One of the Creative Founders of the W Hotel Brand / July 2005
Arash Azarbarzin Named President of SBE Hotel Group / January 2005

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