Hoteliers.com, a new type of 3rd party distributor,
chooses RateTiger by eRevMax as
first partner for a connection between the Hoteliers.com
marketing platform and
the channel management tools from RateTiger.
November 2005 - Hoteliers.com recently launched
with a different distribution model than most Internet providers. They
are a 3rd party distributor, however, contrary to most of their competitors,
they also allow their consumers to go from their website directly to the
chain website, and they give out the complete hotel contact information
to the customers on their site. On top of that they work on low fixed monthly
fees in stead of commissions per booking.
When
launching their services for hotels six months ago, one of the first steps
they made was to allow RateTiger to build an XML connection to their extranet.
�For us this seemed the best move to ensure that our rates and availability
are always up to date. Especially when penetrating a market, hotels are
not easily convinced to close a contract with yet another distributor of
their rooms. Many hotels simply can�t handle managing more extranets in
their operations. On top of that even if they do have the time, we know
that our extranet will not always be updated first� according Erik Baumann,
Director of Hoteliers.com
�To overcome these challenges we started working
with RateTiger. Our rates and allotments are always updated by hotels that
work with RateTiger, together with all other channels. On top of that contracting
became a lot easier then we expected. Naturally for the hotels that work
with RateTiger there is no additional operational task when starting to
work with us, however RateTiger also has a solid reputation in the market
and they actually bring us leads as well that allow us to penetrate the
market at high speed� Erik Baumann added.
Commenting on their relationship, Remko West of
eRevMax mentioned that �Hotels are being confronted with new opportunities
in Internet distribution. They are thinking about distribution costs and
Hoteliers.com stepped into this mindset with an attractive model, which
they launched in the Benelux to start with. The model is inexpensive and
the marketing that Hoteliers.com does can actually be converted into direct
marketing as traffic to the hotels� own site is being allowed. �
�I feel our cooperation works two ways. Naturally
providers have an advantage when they can count on always having competitive
rates, that are always updated and that contracting hotels becomes somewhat
easier. On the other side, the more providers we work with, the more attractive
our system becomes for hotels to buy. Therefore our relationship with providers
is extremely valuable to us. We can support each others growth� said Remko
West.
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