|MIAMI – November 4, 2005 - Starwood Hotels & Resorts has selected
ICE Portal (ICE) to host and deliver Internet content for the chain’s more
than 750 properties worldwide.
ICE will help Starwood manage and distribute rich media content, including virtual tours, via ICE’s extensive network of travel sites and search engines.
ICE will provide all Starwood brands with customized content delivery their brand sites and to 1,000s of third party travel sites.
"We needed a solution with maximum flexibility and ease to deliver our best visuals to all Internet distribution channels,” said Starwood Director of Multimedia Production, Hank Sagman, “For us ICE was the clear choice. They deliver a very efficient, cost saving solution.”
“Today, because rapidly increasing numbers of travelers research and buy travel on-line, it’s become vital that hotel marketers manage their best sales visuals in one central database,” explained ICE Pres. Henry Woodman, “Now, with the new ICE-Leonardo alliance we manage, host and deliver more content to more distribution channels than anyone.”
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading
hotel and leisure companies in the world with approximately 750 properties
in more than 80 countries and 120,000 employees at its owned and managed
properties. With internationally renowned brands, Starwood(R) corporation
is a fully integrated owner, operator and franchisor of hotels and resorts
including: St. Regis(R), The Luxury Collection(R), Sheraton(R), Westin(R),
Four Points(R) by Sheraton, and W(R), Hotels and Resorts as well as Starwood
Vacation Ownership, Inc., one of the premier developers and operators of
high quality vacation interval ownership resorts. For more information,
please visit www.starwoodhotels.com
ICE Portal manages and delivers more rich media content for hotels, cruise ships and destinations that any other company. As the leading producer and distributor of rich media content for the travel industry, ICE Portal recently partnered with Leonardo to provide a single point of entry for hotels interested in management and deliver of all there visual media. ICE Portal’s content can be seen globally on over 20,000 travel and search related websites and can be displayed in multiple-languages. ICE Portal also offers production of rich media content including videos, 360° virtual tours and Flash WebShows.
Barb Worcester, Principal
|Also See:||Major Travel Industry Alliance …New Leonardo/ICE Portal Partnership Manages Rich Media Content for Over 25,000 Hotels with Distribution to 20,000+ Travel Channels! / October 2005|