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 New Strategic Alliance for ICE Portal
Prelude to Global E-marketing Network

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November 29, 2005 - In the wake of ICE Portal’s recent alliance with world E-marketing leader Leonardo, ICE Portal has signed another strategic partnership with PREVU Corporation in New Zealand that extends their global e-marketing network to Asia Pacific.

ICE Portal’s new strategic alliance with New Zealand based PREVU Corp brings them step closer to establishing the travel industry’s first global e-marketing network, according to ICE Portal founder and president, Henry Woodman. 

Announcing the alliance with Florida-based ICE Portal (http://www.Iceportal.com), PREVU’s Chairman, Bert Lamb explained: “This alliance gives PREVU our suppliers improved access to audiences in North America and Europe. Together we will be able to provide our Asia Pacific customers and distributors with a more complete suite of e-marketing services. This is a major step towards our ambition of establishing the travel industry’s first global e-marketing network.”

ICE Portal is the leading US-based producer and distributor of multi-media content for the travel industry. Its content is used by some of the world’s leading online travel brands including Orbitz, CheapTickets.com, Mark Travel and World Choice Travel. 

PREVU CEO, Peter Tanner said: “In addition to the PREVU network of 450 websites, our Asia Pacific hotel partners will now be distributed to over 20,000 websites in the ICE network. Equally exciting, our Asia Pacific distributors will have access to 1,000s virtual tours and video clips from suppliers in the USA, Mexico and the Caribbean. The new combined database of rich media content is the largest of its kind in the world.”

“Suppliers and distribution channels partnering with ICE Portal, Leonardo and PREVU now have a single point of access to manage all their visual content,” said ICE President Henry Woodman, “Because there’s no global standard for how various websites receive rich media we’ve created a standardizing interface.”

About ICE Portal
ICE Portal manages and delivers more rich media content for hotels, cruise ships and destinations that any other company. As the leading producer and distributor of rich media content for the travel industry, ICE Portal recently partnered with Leonardo and PREVU to provide a single point of entry for hotels interested in management and deliver of all there visual media. ICE Portal’s content can be seen globally on over 20,000 travel and search related websites and can be displayed in multiple-languages.  ICE Portal also offers production of rich media content including videos, 360° virtual tours and Flash WebShows. 

For more information, please contact visit ICE Portal online at info@iceportal.com or call 1-954-893-6778 in Hollywood, FL USA. www.iceportal.com.

About PREVU Corportation
From their beginnings in 1992 PREVU has continuously evolved into a multimedia specialist providing online media and e-marketing solutions for customers around the globe. They specialize in enhancing websites with the use of rich media content. At the same PREVU new partnership with ICE Portal, provides suppliers with an extensive distribution network that reaches the globe distribution with a unique one stop solution for production, hosting and distribution services.

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Contact:

Barb Worcester, Principal
PRpro
barbw@prproconsulting.com
Tel: (440) 930-5770

Henry Woodman
President
ICE Portal
(954) 893-6778
henry@iceportal.com

Peter Tanner
CEO
Prevu Corporation Limited
[64] 9 522 1895
peter@prevucorporation.com

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Also See: Starwood Selects ICE Portal To Deliver Internet Content / November 2005
Major Travel Industry Alliance …New Leonardo/ICE Portal Partnership Manages Rich Media Content for Over 25,000 Hotels with Distribution to 20,000+ Travel Channels! / October 2005

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