Prelude to Global E-marketing Network
|November 29, 2005 - In the wake of ICE Portal’s recent alliance with
world E-marketing leader Leonardo, ICE Portal has signed another strategic
partnership with PREVU Corporation in New Zealand that extends their global
e-marketing network to Asia Pacific.
ICE Portal’s new strategic alliance with New Zealand based PREVU Corp brings them step closer to establishing the travel industry’s first global e-marketing network, according to ICE Portal founder and president, Henry Woodman.
Announcing the alliance with Florida-based ICE Portal (http://www.Iceportal.com), PREVU’s Chairman, Bert Lamb explained: “This alliance gives PREVU our suppliers improved access to audiences in North America and Europe. Together we will be able to provide our Asia Pacific customers and distributors with a more complete suite of e-marketing services. This is a major step towards our ambition of establishing the travel industry’s first global e-marketing network.”
ICE Portal is the leading US-based producer and distributor of multi-media content for the travel industry. Its content is used by some of the world’s leading online travel brands including Orbitz, CheapTickets.com, Mark Travel and World Choice Travel.
PREVU CEO, Peter Tanner said: “In addition to the PREVU network of 450 websites, our Asia Pacific hotel partners will now be distributed to over 20,000 websites in the ICE network. Equally exciting, our Asia Pacific distributors will have access to 1,000s virtual tours and video clips from suppliers in the USA, Mexico and the Caribbean. The new combined database of rich media content is the largest of its kind in the world.”
“Suppliers and distribution channels partnering with ICE Portal, Leonardo and PREVU now have a single point of access to manage all their visual content,” said ICE President Henry Woodman, “Because there’s no global standard for how various websites receive rich media we’ve created a standardizing interface.”
About ICE Portal
About PREVU Corportation
Barb Worcester, Principal
|Also See:||Starwood Selects ICE Portal To Deliver Internet Content / November 2005|
|Major Travel Industry Alliance …New Leonardo/ICE Portal Partnership Manages Rich Media Content for Over 25,000 Hotels with Distribution to 20,000+ Travel Channels! / October 2005|