Hotel Online  Special Report

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 HotelRooms.com Scores Record European
Growth During First Six Months
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FOREST HILLS, New York -- November 14, 2005 - After a rapid expansion of its worldwide membership base of hotels and resorts, HotelRooms.com announces the opening of its first European office in Paris, France. After six, exciting months leading to trial and annual agreements with select properties, or entire portfolios of established hotel brands—Choice, InterContinental, Accor, Sol Melia, NH-Hotels, Summit / Preferred, Warwick International, Boscolo… Hilton International - HotelRooms.com is adding additional resources to bolster direct sales efforts to small and mid-sized regional hotel chains and independent hoteliers in France, Italy, Spain, Germany, Benelux, and Northern Europe in 2006. 

HotelRooms.com is planning on opening a London office in early 2006. Mr. Avi Goldstein, President & CEO of HotelRooms.com, suggests that "While the impact of strong North American recommendations and the value of 80% renewal rates dating back to 2000 can not be underestimated, the better than expected rate of adoption throughout Europe is a clear indication of the growing industry trend away from net pricing and third party resellers and toward a model of price parity and direct distribution."

The Vice President of E-Commerce of Choice Hotels notes that “We have worked with countless hotel websites and vendors, and the HotelRooms.com model offers a very interesting and new approach to online marketing...the implementation of all of our properties was virtually effortless, and since hotel rates and availability are derived directly from the Choice Hotels website, no ongoing maintenance is required." 

A Vice President of Marketing at a mid-sized luxury chain adds "During a three month trial in 5 cities throughout Europe, HotelRooms.com represented between 28% and 52% of the total affiliate traffic for each of the hotels. These results are phenomenal when compared to similar sponsored search campaigns that can cost 5 to10 times more per click. HotelRooms.com unique business model is actually an advantage – the average CPC falls with the resulting increase in traffic volume.”

André Privateer, MD, Europe, HotelRooms.com explains that "HotelRooms.com is uniquely positioned to offer travelers the lowest available hotel rate in practically any city, without jeopardizing the hotels' pricing integrity. This is the future of the online hotel industry, which is slowly breaking away from its dependence on discount, consolidator, and third party websites." 

To strengthen its position as the premier international hotel search engine, HotelRooms.com is reinvesting heavily in website enhancements, as well as language localization with several countries / languages to be released throughout 2006.

About HotelRooms.com

Offering an extremely user-friendly interface and an information-packed site, HotelRooms.com, the world's largest hotel search engine, makes it easy for travelers to research more than 40,000 hotels in all North and South America, Europe, Middle East, Asia and throughout the world. 

Unlike other more limited travel websites that provide access to directory-style, filtered hotel information, a search on HotelRooms.com produces a list of dynamic links connecting the user directly to each hotel's own website. Searches can be made in luxury, budget, corporate, boutique, resort, motels, extended stay as well as other hotel categories. 

The HotelRooms.com pricing model is based on each hotel's subscription level - with a variety of placements available to increase visibility and exposure.

HotelRooms.com is one of the few worldwide travel portals that has not migrated to either a wholesaler, wholesaler affiliate, or a "Pay Per Click" model. For a variable monthly membership fee, HotelRooms.com can guarantee traffic volume – offering clients all the benefits of CPC, but with prices that fall in proportion to traffic volume growth.

Each property's own "Booking Engine" makes the transaction, which provides the property with the opportunity to participate in Online Distribution without concerns found in traditional Merchant Wholesale Internet Travel sites -- i.e. highly discounted net rates driving down ADR and management of cumbersome extranet inventories. 

Visit www.hotelrooms.com, the Official Hotel Search Engine, to explore its wealth of information, and begin planning your next vacation or business trip. For further information, inquiries can be sent to: info@hotelrooms.com, or please contact 718-730-6000. 

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Contact:

HotelRooms.com
Avi Goldstein
108-18 Queens Blvd.
USA - Forest Hills, NY 11375
Tollfree: (800) 486-7000
Phone: (718) 730-6000 ext. 12
Fax: (718) 261-4598
Email: ag@hotelrooms.com
http://www.HotelRooms.com

HotelRooms.com
11, avenue de ’Opéra 75001
Paris France
saleseurope@hotelrooms.com

Also See: Choice Hotels Joins HotelRooms.com / June 2004

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