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 Carlson Hotels Worldwide Names Fredrik Korallus
Executive Vice President of Revenue Generation
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MINNEAPOLIS, Minn. (November 3, 2005)---Carlson Hotels Worldwide today announced the appointment of Fredrik Korallus as Executive Vice President of Revenue Generation, a new position leading the areas of sales, marketing, distribution and public relations/communications.
 
The appointment was announced today by Yvonne La Penotiere, president of Carlson Hotels Worldwide, the Americas, who said this new position will play a key role in creating and expanding revenues for the company's five hotel brands. "In addition to a strong background in sales and marketing, Korallus also brings broad global experience to our organization having served in leadership positions in our brands in Asia, Europe and the United States," she added.

La Penotiere said Korallus will be responsible for developing and leading a well-integrated, go-to-market strategy for the marketing, sales, distribution and public relations functions. The brands of Carlson Hotels Worldwide include Regent International Hotels, Radisson Hotels & Resorts, Park Plaza Hotels & Resorts, Country Inns & Suites By Carlson and Park Inn. 

Most recently Korallus served as a Senior Vice President for Future Openings and Franchise Operations at Rezidor SAS Hospitality, Carlson's largest partner in Europe, the Middle East and Africa (EMEA). In prior positions within Rezidor, he served as Senior Vice President and COO of Park Inn hotels, leading a period of aggressive expansion of this brand in the EMEA. He also served in the role of Senior Vice President of Sales & Marketing for Rezidor. Carlson has a 25 percent ownership of Rezidor.
 
Korallus also served in various executive sales and marketing positions with Radisson Hotel operations in Asia, the United Kingdom and Washington D.C. In other experience, he successfully engineered a management buy-in and turnaround of the Hotel and Catering Training Company (HCTC), the UK's largest training provider serving the hospitality and leisure industries.

Born in Gothenburg, Sweden, Korallus has a degree in hotel catering and institutional management from Thames University in London. 

Minneapolis-based Carlson Hotels Worldwide includes five hotel brands, totaling more than 910 locations in 69 countries.  Hotel brands include: Regent International Hotels (www.regenthotels.com), one of the most respected brands in the luxury segment of the lodging industry; Radisson Hotels & Resorts®(www.radisson.com), one of the world's leading upscale hotel companies with more than 415 locations in 63 countries; Park Plaza® Hotels & Resorts (www.parkplaza.com) positioned in the mid-scale segment of the full-service hotel category, has over 35 hotels globally and is known for its great value and customer-focused service culture; Country Inns & Suites By CarlsonSM (www.countryinns.com), one of the fastest growing, mid-tier lodging chains with over 375 locations offering excellent value with a warm and comfortable atmosphere; and Park Inn® (www.parkinn.com), with over 75 hotels worldwide, is a unique emerging hotel brand offering a relaxed environment in the economy category and is poised for aggressive global growth.  Carlson Hotels Worldwide is one of the major operating groups of Carlson Companies, a global leader in providing corporate solutions and consumer services in the marketing, travel and hospitality industries.  

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Contact:

Tom Polski, 763-212-5616
tpolski@carlson.com

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Also See: Yvonne La Penotiere Appointed President of Carlson Hotels Worldwide, the Americas / June 2005


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