Hotel Online  Special Report


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E-site Marketing and Travelocity Launch Customized
Application of RSS Technology
Bethesda, MD (November 15, 2005) – E-site Marketing, a leading hospitality Internet marketing company, recently developed and launched a customized RSS Feed Solution for Travelocity.  Utilizing RSS (Really Simple Syndication) technology, E-site Marketing designed an application that enables Travelocity to notify subscribers via their RSS news readers when Travelocity finds lower fares to their favorite destinations.

Each day, Travelocity searches thousands of flights to identify low fares.  Travelocity’s new RSS feed will ensure that when Travelocity finds a low fare to a subscriber’s favorite destination, an alert is communicated to that subscriber through their RSS news reader of choice (i.e., My Yahoo!, My MSN, NewsGator, Pluck, etc.).  Subscribers simply create a personalized RSS feed by selecting their own customized list of preferred destinations or choosing from Travelocity’s recommended destinations by trip type.  As subscribers review their daily RSS reader, Travelocity’s feed will provide customized travel information, news on discounted fares, and special offers.  When they’re ready to check availability for a flight, one click takes them directly to Travelocity.

“We view this application and launch as a significant consumer benefit and major component of our CRM strategy,” said Laura Johnston, Vice President CRM/Loyalty for Travelocity.  “Leveraging RSS technology, Travelocity can effectively deliver our most compelling offers to subscribers according to their unique needs and criteria; and based on beta testing, customers are responding in an extremely positive manner.” 

Felix Laboy, founder, president and chief executive officer, E-site Marketing, noted “Working together, E-site Marketing and Travelocity have combined the power of RSS technology and Travelocity’s compelling content to enhance customer communication and directly impact the sales and marketing process via highly-targeted messages. We are confident this will lead to stronger customer loyalty and ultimately increased revenues.” 

To subscribe to Travelocity’s new RSS feed visit http://rss.travelocity.com and follow the simple steps outlined to create a personalized RSS feed. Subscribers may set up as many feeds as desired.

RSS technology is fast becoming a major online marketing strategy, and E-site Marketing is currently working with multiple hospitality and tourism clients to integrate RSS applications as part of their global marketing efforts.  To learn more about how RSS can be applied to market your hospitality or tourism business contact E-site Marketing.

About E-site Marketing
E-site Marketing, located in Bethesda, MD, specializes in creating Internet marketing solutions and Web sites exclusively for the hospitality industry.  The company’s unique approach to building successful online marketing programs combines hospitality expertise, innovative Internet marketing techniques and an emphasis on return on investment.  Customers include world-class hotels, resorts and destinations in the U.S., Canada, Europe, Mexico and the Caribbean.  For more information on E-site Marketing and its products and services, please call 301-986-9566 ext. 11, e-mail information@esitemarketing.com or visit our website www.esitemarketing.com.

About Travelocity
Travelocity® is committed to being the traveler’s champion – before, during and after the trip and works hand-in-hand with the world’s most reputable travel providers so that everything about a customer’s booking will be right. And if it’s not, Travelocity guarantees that it will work with its partners to make it right, right away.  This customer-driven focus, backed by live 24/7 phone support, great prices and powerful shopping technology has made Travelocity the fifth largest travel agency in the U.S. – booking $4.9 billion in travel in 2004.  Based in Southlake, Texas, Travelocity also owns and operates Travelocity BusinessSM, and lastminute.com, a leader in European online travel. Travelocity is owned by Sabre Holdings Corporation (NYSE: TSG), a world leader in travel commerce.

About RSS Technology
RSS technology is a format that websites and blogs can utilize to effectively syndicate content. RSS enables the announcement and promotion of updates to website content by dynamically creating a "feed" that can be pushed to RSS readers such as My Yahoo!, Bloglines or NewsGator.  This technology allows marketers to deliver frequently updated content and information to targeted customers who subscribe to receive these feeds.

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Contact:

E-site Marketing, L.L.C.
Felix Laboy
4835 Cordell Ave. Suite 101
Bethesda, MD 20814
301-986-9566, ext. 11
information@esitemarketing.com
www.esitemarketing.com



 
Also See: E-site Marketing to Host Weeklong Travel Blog March 7th to 11th, 2005; Online Communication Sessions with Industry Experts / March 2005
E-site Marketing Launches First Application of RSS Technology For Lake Austin Spa Resort / February 2005
ClubResorts Selects E-site Marketing as Website Development and Internet Marketing Partner / November 2004
Use Look-to-Book Ratios to Monitor Online Distribution Channels and Your Competitive Set / October 2004
RezTrack™ Offers New Product To Measure Hotel Web Activity, ROI / June 2004
E-site Marketing Wins Big with HSMAI's Golden Click Awards / March 2004
E-site Marketing Announces New Clients and Record Growth in 2002 / March 2003
E-site Marketing Delivers Maximum Return on Investment for Destination Hotels & Reorts / March 2003
Bethesda-based E-site Marketing Expands With Prestigious New Clients / March 2002
Four Distinctive New Clients Seek Out The Internet Marketing Services of E-site Marketing in Bethesda, Maryland / June 2002
Puerto Rico Convention Bureau and El Cid Mega Resort Use E-site Marketing to Improve On-line Marketing / March 2000 


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