Hotel Online  Special Report

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Starwood Hotels & Resorts Selects Lodgenet for Next
Generation Interactive Television Services
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Starwood Enhances Guest Experience With sigNETure HDTVSM
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WHITE PLAINS NY and SIOUX FALLS SD, December 8, 2005 – Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) one of the world’s leading hotel and leisure companies, and LodgeNet Entertainment Corporation (NASDAQ: LNET), the world’s largest provider of interactive television and broadband solutions to hotels, today announced an agreement under which LodgeNet is Starwood’s sole preferred provider for interactive television services for its Sheraton, Four Points by Sheraton, W and Westin brands located in the United States, Canada, Puerto Rico and the U.S. Virgin Islands. This portfolio of hotels currently includes 380 properties having approximately 134,000 rooms of which LodgeNet currently serves approximately 78,000 rooms. 

The agreement embodies Starwood’s desire to transition the four brands to a high-definition, interactive television platform that delivers a uniform content service offering, with each brand having its own unique look and feel. LodgeNet will install its industry-leading sigNETure HDTV system, which will deliver high-definition broadcast, satellite and video-on-demand programming – including high-definition video-on-demand entertainment and still-in-theaters movies – along with extensive on-demand and linear content sourced or produced by Starwood.  

“We chose LodgeNet because they have the most powerful and flexible platform in the industry, they truly understand our vision of creating an emotional connection with our guests, and most importantly, they can help us execute on that vision today,” said Tom Conophy, Chief Technology Officer, Starwood Hotels & Resorts.  “Our brands are uniquely positioned to take advantage of all the exciting current and upcoming developments that are happening in the realm of digital entertainment.  Additionally, our digital content delivery system extends Starwood’s commitment to leveraging technology to best meet the needs of our increasingly sophisticated customers.  Our research has shown that approximately 95 percent of our guests access TV when spending time in their room and more than half of them spend between 40 minutes to two hours watching TV.”
 
“This decision reflects the bold vision and strategic thinking that has brought Starwood to its current industry leading position. We are extremely proud to extend and expand upon our very productive relationship with Starwood, giving its hotels a clear competitive advantage,” said Scott C. Petersen, president and CEO of LodgeNet Entertainment Corporation. “We are introducing tools that make the ultimate guest experience possible, delivering the broadest array of high-definition programming and expanding on our ‘Make It Your Own’ promise to our hotel clientele by giving Starwood unprecedented ability to interact with their guests through the television.” 

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 850 properties in more than 95 countries and 145,000 employees at its owned and managed properties. Starwood® Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis®, The Luxury Collection®, Sheraton®, Westin®, Four Points® by Sheraton, W®, Le Méridien® and the recently announced AloftSM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com

About LodgeNet
LodgeNet Entertainment Corporation (www.lodgenet.com) is the world’s largest provider of interactive television and broadband solutions to hotels, including resort and casino hotels, throughout the United States and Canada as well as select international markets. These services include on-demand movies, music and music videos, on-demand videogames, Internet on television, and television on-demand programming, as well as high-speed Internet access, all designed to serve the needs of the lodging industry and the traveling public. LodgeNet provides service to more than one million interactive guest pay rooms and serves more than 6,000 hotel properties worldwide. LodgeNet estimates that approximately 275 million travelers annually have access to LodgeNet’s interactive television systems. LodgeNet is listed on NASDAQ and trades under the symbol LNET.

Forward Looking Statement
Certain statements in this Press Release constitute “forward-looking statements.” When used in this Press Release, the words “expects,” “intends,” “anticipates,” “estimates,” “believes,” “no assurance” and similar expressions and statements which are made in the future tense, are intended to identify such forward-looking statements. Such “forward-looking statements” within the meaning of the Securities Act of 1933, as amended, and the Securities Exchange Act of 1934, as amended, are subject to risks, uncertainties, and other factors that could cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. In addition to the risks and uncertainties discussed elsewhere in this Press Release, such factors include, among others, the following: the effects of economic conditions, including in particular the economic condition of the lodging industry, competition, demand for our product and services, programming availability and quality, technological developments, developmental difficulties and delays, relationships with clients and property owners, the availability of capital to finance growth, the impact of government regulations, international crises, acts of terrorism, public health issues, risks related to the security of our data systems, and other factors detailed, from time to time, in our filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date of this Press Release. We expressly disclaim any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change our expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based.

LodgeNet is a registered trademark of LodgeNet Entertainment Corporation. All rights reserved. Other names and brands may be claimed as the property of others.

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Contact:

LodgeNet
Ann Parker
Director of Corporate Communications
LodgeNet Entertainment Corporation
605-988-1000
communications@lodgenet.com

Ellen Gallo
Director, Corporate Public Relations
Starwood  Hotels & Resorts Worldwide, Inc.
914-640-8167
ellen.gallo@starwoodhotels.com

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Also See: LodgeNet, Lions Gate to Heat Up Cold Nights with First-run, High-Definition Movies in Hotel Guest Rooms / December 2005
Pinehurst Resort Sporting World-Class Digital TV; Leading Digital Services Provider Tapped To Provide Wide Range of In-Room Content And Services For Discriminating Guests At Premier North Carolina Golf Resort / December 2005
Lodgenet, Paramount Pictures Sign Landmark Agreement for High-Definition Movies On-Demand / October 2005
New Lodgenet Agreements to Bring Digitally Delivered Widescreen Movies Plus High-Definition Video-On-Demand and Satellite Programming Through SIGNETURE HDTV SM Systems / June 2005
SIGNETURE HDTVSM Systems 'Wow'ing Guests in Chicago and LA / June 2005
Lodgenet LG Electronics to Deliver Industry's Most Complete HDTV Solution for Hotel Guest Rooms / May 2005
Lodgenet, HBO Sign Industry-First Agreement for HBO HD; Only Hotels With SIGNETURE HDTV Systems Will Offer a High-Definition Television Experience for Blockbuster Movies and Original Features from HBO HD / May 2005
Industry-First Subscription Sports Programming Comes To Guest Room TVs; NBA League Pass And Other Daily Subscription Packages Expected To Increase Hoteliers’ RevPAR And Traveler Satisfaction / March 2005
Savvy Hoteliers Can Leverage Guest In-Room Viewing Trends To Drive Revenues, Repeat Business / January 2005
Hotel del Coronado Taps LodgeNet for Single Source Solution / December 2004
HDTV In The Guest Room: How To Enter The New World Of Digital TV With Confidence / September 2004
Radisson Encore Hotel Serves Up Customized In-room Service: Laptop, TV Internet for Corporate Travelers, TV Wedding Highlights for Leisure Guests / August 2004
LG Electronics And LodgeNet Develop First HDTV Satellite Programming Solution For Hotels / June 2004
Lodgenet Announces Major Milestones; More Than One Million Rooms Served Overall, Nearly Half Of Company's Interactive Room Base Now Digital, On-Screen Controls Enhancing Entertainment In 435,000 Guest Rooms, Digital Control Rights Secured From All Major Studios / June 2004
Doubletree Novi Doubles In-Room Entertainment Revenue, Enhances Guest Service With Interactive TV Upgrade / May 2004
IT Security: Pebble Beach Company Powers Toward a Perfect 10; Parent Company Of Three-Time Conde Naste Winner Uses Advanced Security Tools For High-Speed Internet Access / April 2004


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