Vantage Hospitality Group Moves Into the Upscale Lodging
Segments with The Lexington Collection
Already Has 12 Lexington Collection Hotels in its Portfolio
|Las Vegas, NV – December 19, 2005 – Vantage Hospitality Group, the
company that brought you Americas Best Value Inn, the ‘Fastest Growing
Hotel Chain in America,’ announces its newest venture into the upper-mid
to upscale lodging segments, The Lexington Collection.
The Lexington Collection is comprised of four distinguished product lines - Lexington Hotels, Lexington Plaza, Lexington Suites, and Lexington Resorts and Villas. Officially announced on December 6, 2005 at Americas Best Value Inn’s National Education Conference and Tradeshow in Las Vegas, this new national brand already has 12 Lexington Collection hotels in its portfolio.
“The Lexington Collection is a winner right out of the gate,” stated Roger Bloss, CEO of Vantage Hospitality and Americas Best Value Inn. “Americas Best Value Inn has a proven track record with a strong foundation of established programs and opportunities to allow hotel owners to be in business for themselves, not by themselves. Owners are looking for an affordable alternative to franchising in the upper-mid to upscale hotel segments and The Lexington Collection is strategically positioned to offer the opportunity for a higher ROI.”
Vantage Hospitality has become an innovator in national brand affiliation with its unique “one size does not fit all” membership structure. Termed the “Freestyle Lodging Membership Model,” a key component of the model is the opportunity for Lexington owners to choose the lodging style, price points, and amenities that are appropriate for their market niche. By assessing consumer profiles for their region, owners are able to meet the specific needs of their guests while increasing their own ROI.
“Individual hotel owners know their markets better than anyone,” said Bloss. “What works in New York City, may not be best for a property in Dallas. Economies change, demographics vary; therefore, we offer our members the freedom to be flexible and select the right products for their markets.”
Lexington’s Freestyle Membership Model ultimately benefits the consumer. Depending on their travel needs, guests can choose among Lexington’s four distinctive product lines. Those needing business accommodations may choose Lexington Hotels, while couples or families looking for a vacation may prefer the Lexington Villas and Resorts. Regardless of the lodging style or the price, guests of The Lexington Collection are guaranteed excellent service and well-appointed accommodations at a three to five star rated property.
Through the Freestyle Lodging Membership Model, Lexington owners have the freedom to choose between a revenue fee structure of two percent or a set fee based on the number of rooms at their hotel. Each option offers short-term contracts with renewals of one, three, or five years.
Vantage’s established infrastructure is already firmly in place and members of The Lexington Collection will have immediate access to the state-of-the-art global reservations system powered by GenaRes, of which Vantage Hospitality is a strategic partner. Included in the Lexington Collection fee package is ‘IQWare,’ the newest hi-tech Property Management System that includes specialized e-marketing features to assist in evaluating each property’s consumer market and further improving owners’ ROI.
Building on the strong foundation of Vantage Hospitality Group and Americas Best Value Inn, Lexington members will gain immediate strategic alliances with third-party Internet websites, GDS connectivity with an established chain code (LG), comprehensive Internet marketing resources, as well as contact with over 100 national vendors, and national advertising discounts.
Another unique aspect to the Vantage Hospitality group is the ability for members to have a voice and a vote in setting Lexington’s guidelines and policies in addition to a member-directed Advisory Board.
“This is a great time for prospective owners to get in on the ground floor of something new and innovative, and yet have the proven track record and experience of Vantage Hospitality backing you up,” said Scott House, new group president of the Lexington Collection. “Our services and fee structures allow owners to ‘pay coach price yet fly first class.’”
“Word has spread about our successful membership model at Americas Best Value Inn. Owners are looking for an affordable alternative to franchising and there is a demand to have the Freestyle Lodging Membership Model in the upper level segment,” said Bloss. “I am confident that in just a few years, the Lexington Collection will become a familiar sight in major cities, coastal and resort areas, and suburbs.”
Bloss has every right to be confident about the projected growth of The Lexington Collection. As CEO of Americas Best Value Inn, the first-launched hotel chain of Vantage Hospitality, Bloss and his partners saw the brand jump from five hotels in 1999 to nearly 600 in 2005. In addition to its current ranking as one of the top 20 largest hotel chains in the world, Americas Best Value Inn has been recognized by Lodging Hospitality with accolades of Fastest Growing Hotel Chain in 2003, 2004, and 2005, and winner of the Chain Leadership Award in 2003 and 2005.
If you are currently a premium three-star rated or higher hotel and would like more information about joining The Lexington Collection, please visit our website at www.LexingtonCollection.com or contact Scott House at 877-LEX-7171.
|Also See:||Americas Best Value Inn’s 475 Properties Switch to Newly Launched GenaRes for CRS, GDS, Internet and Voice Reservations Processing / April 2005|
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