Shelton, CT, September 5th, 2005: Optims America and CVCT Carol Verret and Associates Consulting and Training announced today two more �Revenue Management Accelerator� seminars in Miami, September 20th, and San Francisco, September 29th. Optims America, a leader in cutting edge Revenue Management Systems, is sponsoring the program so entry � usually US $200.00 � is free. 

The full-day seminars will cover everything from effective revenue management strategies, through daily discipline, to measuring return on investment and are ideally-suited to property-based and corporate revenue managers, as well as Sales and Marketing and Operations executives. 

�The technology that has been developed to manage a hotel�s revenue is indispensable, especially in a highly competitive market that requires a property to have the ability to make key decisions faster,� said Carol Verret, President of Carol Verret & Associates.  �This seminar focuses on the emergence of revenue management as an indispensable tool in our industry and how to define the decision making process to become faster and more precise in all areas of revenue generation.�

�Hotels are not just concerned about optimizing �clusters� or multiple hotels within the same city or destination, but also evaluating the distribution effect from the multiple booking engines and web sites,� noted Andy Ahluwalia, Managing Director of Optims America.  �With the substantial increase in bookings originating from these web booking engines, hotel revenue managers need to develop channel management strategies, global or channel specific, and evaluate the channel from a ROI perspective specific to the hotel.    These seminars provide an overview of Revenue Management techniques available to hotels, and take away some of the mystery surrounding revenue management. �

This �must attend� Revenue Management Seminar has been sponsored by Optims America, and is free for hotel participants.  The dates for the seminar are- 
 

• 8:00AM � 12:00PM and 1:00PM � 5:00PM on September 20th in Miami.  

• 8:00AM � 12:00PM and 1:00PM � 5:00PM  on September 29th in San Francisco. 

Attendees can pick from either morning or afternoon sessions. The morning session includes continental breakfast and the afternoon session includes a light lunch. 

Space is limited. To RSVP please call 203-925-1701 ext. 110 or RSVP online at: www.optimsamericarsvp.com. 
 
About Amadeus/Optims

Optims, a subsidiary of Amadeus, one of the world's leading global distribution systems (GDS), serves over 6,500 customers in more than 70 countries from 12 worldwide offices in Europe, Asia and the US. With 25 years' experience, Optims develops and implements information technology solutions in the Hospitality, Tourism, Catering, Transport, and Travel Industries. More information about Optims is available at www.optimsamerica.com 

About CVCT Carol Verret and Associates Consulting & Training: 

Carol Verret and Associates Consulting & Training provides sales, marketing, customer service and coaching services primarily but not exclusively to the hospitality industry. Since 1999, they have provided hotel sales training and consulting through seminars, consultations and web casts. Our mission is to provide success tools to sales associates, General Managers, Revenue Managers and larger sales organizations in a cost effective manner that deliver a Return on Investment. For more information on Carol Verret visit at www.carolverret.com 

Bob Benton
Vice-President of Business Development
Optims America Inc.
[email protected]