Roca is responsible for developing the company�s Wingate Inn brand worldwide, the Ramada®, Days Inn®, Howard Johnson® and Super 8® brands in Latin America and its eight brands in Canada.

Roca previously was vice president of development for Starwood Hotels and Resorts in Atlanta, where he was responsible for the company�s growth in Canada, the eastern United States and the Caribbean.  

From 1999 to 2004 he served The Simmons Company in Atlanta as vice president of global licensing, contract and international operations.  From 1997 to 1999 he was a vice president of development for Starwood in Orlando, Fla.

From 1995 to 1997, Roca served US Franchise Systems as director of franchise sales based in San Antonio.  He served Holiday Inn Worldwide as vice president of operations and development for Latin America, based in Guadalajara, Mexico, from 1994 to 1995.  From 1987 to 1994 he worked for Forte Hotels in Mexico City in a variety of sales capacities including vice president and managing director of Latin America.

Roca began his career at the property level with Hilton Hotels Corporation in 1984.  

He earned his master�s degree in management and organizational development from the United States International University in Mexico City and a bachelor�s degree in industrial psychology from the University of the Americas in Mexico City.

New York City-based Cendant Corporation (NYSE:CD) provides travel and residential real estate services to businesses and consumers in more than 100 countries. Cendant Hotel Group, based in Parsippany, N.J., is the world�s largest lodging franchisor with 6,356 hotels representing 513,811 rooms on five continents under the Super 8®, Days Inn®, Ramada®, Travelodge®, Howard Johnson®, Knights Inn®, Wingate Inn® and AmeriHost Inn® brands.  Cendant�s franchised hotels sell nearly one out of every five economy and midpriced room-nights in the United States, and Cendant franchises 10.3 percent of the entire U.S. hotel room supply, according to Smith Travel Research and Cendant financial data.  All hotels are individually owned and operated under franchise agreements with Cendant subsidiaries.