PHILADELPHIA (September 29, 2005)   Dreams Resorts & Spas, a new, all-inclusive luxury resort brand launched this year, announces its entrée into Mexico's hottest destination   Playa Maroma, the trendy 'in the know' beach destination near Playa del Carmen, Mexico. The newly Dreams Maroma Resort & Spa is scheduled to open Fall 2007 and will be designed by Dallas-based HKS, Inc., noted for its fame in designing Atlantis in the Bahamas and Las Ventanas al Pariso in Los Cabos. 

The Travel Channel voted Maroma Beach the World's Best Beach in 2002, 2003 and 2004. The beach at Maroma faces the world's second largest barrier reef. It is approximately forty minutes south of Cancun's international airport, 10 minutes north of Playa del Carmen and 45 minutes north of the famous Tulum ruins. 

"With a consistent high level of economic growth over the past few years which is forecast to continue, this region of Mexico was a natural for our next luxury resort," stated Alejandro Zozaya, President of AMResorts, the parent company of Dreams Resorts & Spas. "Our company currently operates seven hotels in Mexico under the Dreams, Secrets and Sunscape Resorts & Spas brands and the building of Dreams Maroma Resort & Spa further consolidates our position as the leading, luxury, all-inclusive in Mexico. We have always been positioned to change everyone's idea of the 'all-inclusive resort' concept and this property will serve as a true showcase to this core, company value. And now, we're in the hottest destination." added Zozaya.

Dreams Maroma Resort & Spa brings the AMResorts portfolio to eight hotels in Mexico with a total of more than 2,600 hotel rooms. Based on the success of the company's Secrets brand of product, the all-inclusive Dreams Resorts & Spas offers the same high level of service and luxury, however catering to couples, friends and families. The innovative new brand is designed to provide discerning leisure travelers with a comfortable, sophisticated place to stay quite unlike anything they've ever experienced in an all-inclusive resort vacation. 

The luxe, all-suite property will echo a contemporary Mexican architecture with 365 fully appointed suites. The resort will be designed by Dallas-based HKS Inc., which has grown to be one of the largest architectural and engineering firms in the nation with offices around the world including Mexico City and London. Ranked by World Architecture as the world's eleventh largest architectural firm, HKS project experience includes corporate headquarters, office buildings, healthcare facilities, sports facilities, hotels and resorts, banks, justice and aviation facilities, religious, public buildings, multi-family housing, educational facilities, retail, and a variety of industrial projects. Their most notable hospitality projects include; Las Ventanas Al Pariso, Atlantis, and W Dallas Victory Hotel & Residences. 

All suites will include four-poster beds, oversized marble bathrooms with walk-in showers and in-room whirlpool bathtubs. Ninety percent of the suites will have ocean views. The resort will feature a massive spa, swimming pools, meeting and function space, a variety of gourmet dining outlets, the company's signature Explorer's Kids Club, and a variety of activities for guests. The resort's spa will offer a host of traditional and indigenous body treatments and feature sumptuously appointed men's and women's locker rooms and steam and sauna facilities.

About Dreams Resorts & Spas:

Dreams Resorts & Spas offers couples, friends and families opulent luxury in the most highly desired locations, in one all-inclusive package. Rates include accommodations, gourmet meals, premium brand drinks, 24-hour room service, and use of all resort amenities, water sports, nightly entertainment, taxes, and gratuities. With an array of amenities for every age and interest, with supervised clubs that keep kids and teens enthralled, Dreams Resorts & Spas are not just about getting away; they're about getting together. Vacation packages to Dreams Resorts & Spas are available through leading tour operators in North America, Mexico and Europe.