Hotel Online  Special Report



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Revenue Management...It Really, Really Works!!

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Stamford, CT, July 12, 2005 – OZone Strategic Marketing, LLC is proud to announce the results of its 12 month Revenue Management partnership with Millennium Hotels.  "In the first 3 month phase of implementing a multi-hotel program, we achieved an aggregate RevPAR growth of $6.5 Million. At the end of 12 months we saw an overall incremental gain of over $16,000,000 above the original cumulative budgets of all hotels. We had 15 hotels representing over 6,000 Rooms in the program said Jeffrey Osborne, founder, and managing director of OZone Strategic Marketing.

OZone originally forecasted an aggressive growth plan that would incrementally add more than $9,000,000 to the budgeted 2005 Revenues.  "After weekly discussions, and open-minded co-operation from the executive management teams at each Millennium Hotel, the actual Revenue win was almost twice our expectation!" exclaimed Osborne.

The hotels that participated in Phase One of the OZone Strategic Marketing "Path for Progress" continued to embrace a cutting edge revenue management philosophy within their markets.  In the Phase Two bi-weekly discussions with OZone, the hotels have been making aggressive pricing, and confident distribution decisions…driving their top line revenues to new heights. 

Steve Baker, VP of Sales and Marketing and project leader at Millennium had this to say about the relationship with OZone Strategic Marketing. "We have been very pleased with our partnership with OZone and we have extended our relationship into the second half of 2005.  The OZone team, are true specialists in Revenue Management". 

Baker continues…"Our Hotels have strong teams that know their markets well, however we truly feel that by having OZone to first focus on revenue growth, then to train our managers, the results have been outstanding! The OZone team has routine policy discussions with our managers and leaders, guiding them to feel very comfortable asking questions as they learn cutting edge Revenue Management techniques".

OZone Strategic Marketing, LLC is a results driven, independent consulting firm with expertise in the fields of Hospitality Sales and Marketing, Distribution Planning, Revenue and Pricing Management. 

Our Goal for Each Client is simple:  Develop an internal culture of Revenue Management. Implement an aggressive pricing strategy. Use all appropriate distribution channels. Help each client capture more than their fair share of business month after month!

Jeffrey Osborne brings an in-depth, practical knowledge from revenue management, marketing and operations gained over the past 20 years to his current role as founder and managing director for OZone Strategic Marketing, LLC.  He has held senior leadership positions in international destinations throughout Canada, Europe, and the United States. Mr. Osborne is recognized worldwide for his cutting edge, results driven, approach to the design and implementation of systems that work effectively within the realities of a hotel’s operating environment.  His extensive background includes executive positions within TravelCLICK, Loews Hotels, and Disneyland Paris, in operational and corporate roles developing Revenue Management programs and solutions. 

Contact:

OZone Strategic Marketing, LLC
Stamford, CT, 06902
203.348.3022
info@ozonemarketing.com
http://www.ozonemarketing.com

Also See: OZone Strategic Marketing, LLC Developing and Implementing Successful Revenue Growth Strategies for the Hospitality Industry Since 1999 / June 2005
OZone Strategic Marketing to support EzRMS Product Suite in North America / July 2003
OZone Strategic Marketing, LLC drives $10 Million incremental RevPAR for client hotels in 2002 / April 2003


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