Hotwire.com Revenue Improvement Powered by Aspire is designed for hotel and resort revenue/reservation managers, general managers, directors of sales and marketing, owners and the like.   The Hotwire program will utilize Aspire�s expertise in the area of revenue maximization/management and will provide education on how to make more money by optimizing occupancy �holes,� using the Hotwire channel to create trial, how to increase ancillary revenue from a Hotwire opaque booking, and how to convert a Hotwire guest to a hotel guest in the future.

�When Hotwire approached us to create a unique revenue learning program for them, we asked them to define the challenges they faced and what they anticipated for the future,� states Renie Cavallari, founder of Aspire.  �Together we created an innovative, one-of-a-kind program that helps hotels and resorts strategically capture the price-focused Hotwire customer and ultimately make the guest a customer for life.  From the beginning, Hotwire recognized the value of this type of education based on their absolute commitment to long-term client relationship building.� 

�Opaque distribution through Hotwire can be a powerful tool to drive occupancy and RevPAR any time hotels have empty rooms,� stated Stephen Fitzgerald, Vice President Hotel Relations and Operations for Hotwire. �Although business conditions are dramatically better this year, most hotels still need to ensure a fill on peak nights, replace early departures or dropped group blocks, and of course build business during shoulder periods. We have worked closely with Aspire to distill some key pointers for success into a four hour program that allows revenue managers, sales directors, general managers � anyone who controls revenues - to apply and see results right away.� 

• Each program is four hours in length

• Program Cost:  $199 in U. S. �  £125 GBP in U.K. � €150 Euro in Europe

• For information, seminar sites and registration:  602-392-0700 or www.aspiremarketing.com/hotwire

Hotel managers interested in program information and scheduling may contact Aspire at (602) 392-0700 or email [email protected], or their local Hotwire market manager. You may also register for a program at www.aspiremarketing.com/hotwire. Space is limited.

About Aspire
Aspire is the hospitality and tourism industry�s leading provider of revenue improvement tools, consulting and training.  Aspire provides strategic marketing, sales-related training, and revenue management expertise that increase market share, drive new revenues, re-energize sales efforts, and improve RevPAR and GOPPAR.

About Hotwire.com
Hotwire.com is a leading discount travel site with consistently lower prices on airline tickets, hotel rooms, rental cars, cruises and vacation packages.  Launched in 2000, Hotwire negotiates deep discounts from its travel suppliers to help distribute their excess inventory.  Hotwire is a wholly owned business of IAC/InterActiveCorp (NASDAQ: IACI).  For more information, visit www.hotwire.com.

Barbara Black-Campbell / Aspire
(704) 499-3553

Amy Bohutinsky / Hotwire.com
(415) 640-3255
[email protected]