Bali Dwira Hotel; Accor Believes Market Conditions
Right to Bring All Seasons Brand to Asia
|BANGKOK, 7 July, 2005 — Accor launches its versatile All Seasons hotel
brand in Asia today with the opening of All Seasons Legian at one of Bali’s
most popular leisure destinations.
All Seasons Legian has been developed out of the former Bali Dwira Hotel. The resort enjoys a prime location between the popular Kuta and Seminyak shopping and entertainment areas and is only a short stroll from the ocean. The hotel has been launched after a multi-million dollar renovation that includes new rooms and an upgrade of the pool and garden areas.
The resort offers 109 modern rooms decorated with Balinese influences ranging between 21sqm to 23sqm in size including balcony. All first floor rooms have bathtubs to cater to the hotel’s Japanese guests, and open onto the newly renovated swimming pool with enlarged deck area and surrounding tropical gardens.
With the opening of the All Seasons Legian, Accor now offers the largest choice of locations and hotel styles in Bali, including four other hotels in Kuta, Seminyak, Sanur and Lombok.
Accor Director of Operations – Indonesia, Gerard Guillouet, said that the Legian resort hotel was the ideal way of introducing the All Seasons brand to Indonesia and Asia.
“All Seasons has a strong reputation as a popular, well-priced leisure brand in Australia and New Zealand, with hotels in such well-known resort areas as the Gold Coast, Cairns and Margaret River,” said Mr Guillouet.
“These two countries are also the most important source markets for Bali’s Legian and Kuta beach areas, so it is an ideal brand to use for the hotel’s re-launch.
“Accor believes the market conditions are right to introduce All Seasons to Asia, and we are very proud that Indonesia has been selected as the launch country for the brand. In the future we hope that All Seasons will expand to other leisure destinations and to hotels that require strong branding.”
According to Mr Guillouet, All Seasons Legian will be positioned as ‘Bali’s best value resort accommodation’, offering excellent rates for a fully renovated hotel with international branding and a prime location.
|Also See:||Mirama Hotel in Surabaya, Indonesia Returning to Accor Network as a Mercure after Multi-million Dollar Refurbishment / March 2005|
|ACCOR Acquires Thakral's All Seasons Hotel Management Business for AU$29 ACCOR Acquires Thakral's All Seasons Hotel Management Business for AU$29 Million / Dec 1999|
|Accor Appoints Seven General Managers Across Asia Pacific / June 2005|