Group Makes Huge Strides in Start-up Year
|MCLEAN, VA (August 11, 2005) – In just one year since launching its
Revenue Management Special Interest Group (SIG), the Hospitality Sales
and Marketing Association International (HSMAI) reports significant accomplishments,
from hosting Strategy Conferences with impressive turnouts to a variety
of education and training initiatives.
The first Revenue Management Strategy Conference had 100 participants, while the second annual event had over 160 attendees, in which two-thirds of the hotel representatives were in corporate revenue management positions.
On the education front, HSMAI University has initiated a dedicated webinar series specifically on revenue management as well as one-day training programs that will take place in 15 cities this year. These are ideal venues for unit level revenue managers, directors of sales and marketing, and general managers.
Also, the Revenue Management SIG has produced relevant content for other industry conferences as well as chapter educational programs developed for unit level revenue managers.
“We anticipated great interest in the Revenue Management SIG, given its unique niche, coupled with the lack of attention it gets within the industry with respect to education, development and networking,” states Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI.
“It is a tremendous resource and provides a productive outlet for revenue management practitioners of all levels to come together to discuss, debate, learn, and brainstorm about their industry’s specific issues and concerns,” he added.
“Recognizing that there is such limited information and resources available for revenue management professionals, we are creating forums and outlets through various educational initiatives for individuals in this very specialized market so they can gain knowledge and find outlets to benchmark their initiatives and practices against others in the industry,” notes Barbara Bowden, corporate director of revenue management, Peabody Hotels Group, and SIG Advisory Board Chair.
To date, more than 490 industry professionals have opted into the SIG, which produces a wealth of resources, including email newsletters of issues, trends and updates, as well as online date available at www.revmanagement.org.
The objectives of the HSMAI Revenue Management SIG are:
Hospitality Sales & Marketing Association International
8201 Greensboro Drive, Suite 300
McLean, VA 22102
|Also See:||Revenue Management: Too Tactical and Not Strategic Enough; Highlights from HSMAI's Revenue Management Strategy Conference / June 2005|
|Hotel Yield Management Professionals Ponder Future; HSMAI Revenue Management Strategy Wrap Up / July 2004|