5th Annual Event to be Held in New York on Sept. 15, 2005
MCLEAN, VA (Aug. 25, 2005) – Travel and hospitality industry leaders
and sales and marketing experts in both the business and leisure travel
sectors will find a dynamic agenda of hot topics relating to return on
investment (ROI) in today’s fast changing landscape for sales and marketing
strategies when the Fifth Annual Hospitality Sales & Marketing Association
International (HSMAI)/NYU Industry Strategy Conference convenes in New
York on Sept. 15, 2005 at the Westin Times Square Hotel from 11:30am -
“Timed to coincide with strategic planning and budgeting for 2006,
this conference will provide sales and marketing professionals in hospitality
and travel with valuable information and ideas about measurement and accountability,”
said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI.
“The program will lend itself to free and open thinking by way of targeted
interviews with top executives and panel discussions with industry experts
that encourage audience interaction,” added Dr. Lalia Rach, associate dean
and director, New York University Tisch Center for Hospitality, Tourism
and Sports Management.
Following is the conference agenda:
|11:30am - 11:45am: Welcome and Presentation
of HSMAI/NYU Excellence in Sales & Marketing Strategy Award
11:45am - 12:00pm: Lunch
12:00pm - 12:30pm: Examining Sales and Marketing
Expense Trends. Mark Woodworth, executive vice president, PKF Hospitality
Research, will release for the first time at this conference the results
of a new HSMAI/PKF survey examining the shifts in hotel sales and marketing
12:30pm - 1:00pm: Examining Trends
in Customer Relationship Management (CRM). Dr. Lalia Rach, associate
dean and director, Tisch Center will interview an industry expert in CRM
and explore their perceptions about how to measure the ROI on CRM initiatives.
1:00 pm - 1:30pm: Examining
the ROI in Customer Relationship Management. Maureen O’Hanlon, senior
consultant, Prism Partners and current Chair, HSMAI, will moderate a panel
of industry practitioners and thought leaders as they debate the ROI of
CRM and discuss various ways their companies measure CRM.
1:30pm - 1:45pm: Break
1:45pm - 2:15pm: Maximizing
Your Advertising Dollars – Offline vs. Online. Dr. Lalia Rach will
interview two media buyers for large travel industry marketing and advertising
companies to discuss the purchasing shifts in traditional print and electronic
2:15pm - 2:45pm: Examining
the ROI in Advertising. Robert A. Gilbert, CHME, CHA, president &
CEO, HSMAI, will moderate a panel of industry practitioners and thought
leaders as they debate the ROI of online vs. offline advertising.
2:45pm - 3:15pm: The
Evolving Role of Direct Sales. Dr. Lalia Rach will interview two
corporate sales executives to discuss the challenges faced by front line
sales people today and the investments necessary to capture a ROI in sales
and marketing human capital.
3:15pm - 3:45pm: Is
direct sales dead? Moderated by Fran Brasseux, executive vice president,
HSMAI. A panel of corporate sales executives and their customers will discuss
the pros and cons of how to do effective direct sales today.
3:45pm - 4:30pm: Closing
A leading industry company will illustrate a “new generation” of thinking
about sales and marketing. They will illustrate examples of how they
have redefined ROI in the travel industry.
Sponsors for the event include American Express, TIG Global, and Newmarket
International. Information on sponsorships is available from HSMAI
Director of Development Melanie Penoyar at (703) 610-9024 or firstname.lastname@example.org.
Registration fees are $195 for members and $345 for non-members (which
includes a one-year membership in HSMAI). There will be a student/faculty
rate at a 50% discount. All fees increase $50 after Sept. 1, 2005.
The Preston Robert Tisch Center for Hospitality, Tourism and Sports
Management at New York University is a dynamic and growing educational
and research center founded in July of 1995. The Tisch Center offers
an extensive complement of hospitality, tourism and sports management academic
programs of study including two bachelor’s degree programs, three master’s
degree programs, and certificate programs. The curriculum focus is
on asset management, financial analysis, destination management, marketing,
and customer relationship management.
HSMAI is an organization of sales and marketing professionals representing
all segments of the hospitality industry. With a strong focus on
education, HSMAI has become the industry champion in identifying and communicating
trends in the hospitality industry, and bringing together customers and
members at 15 annual events, including HSMAI’s Affordable Meetings, HSMAI’s
Meeting Quest shows and the HSMAI World Quest events. Founded in
1927, HSMAI is an individual membership organization comprising nearly
7,000 members worldwide, with 38 chapters in the Americas region.