Develop Hard Rock Hotels at Intrawest Resorts
|ORLANDO, Fla., Aug. 16, 2005 - Hard Rock International, Inc. today
announced that Lifestar Hotels LLC (its 50:50 joint venture with Sol Melia
Hotels) has entered into a multi-site agreement with Intrawest Corporation
to develop lifestyle Hard Rock Hotels at select Intrawest resorts.
"The announcement of our agreement with Intrawest reinforces our strategic initiative to partner with industry leaders and to facilitate our growth," said Trevor Horwell, Vice President of Hard Rock Hotels. "Our continuing development of the Hard Rock Hotel brand is derived from our ability to maximize return for hotel owners through our unique positioning and business model. We are extremely excited to be working with Intrawest, and intend to energize the resort experience for all customers by offering a unique hotel product and consumer experience."
"The Hard Rock Hotel brand is a great addition to any Intrawest resort," said Gary Raymond, President and CEO, Intrawest Placemaking. "Our resorts are known for their animated pedestrian villages and a Hard Rock Hotel location will become a central meeting place for all visitors."
Hard Rock and Intrawest are finalizing specific locations and will announce the first lifestyle condominium-hotel site shortly.
Hard Rock Hotels offer travelers access to exclusive four-star boutique hotels located in key gateway cities, exotic and sought-after vacation destinations, and soon, the mountain and warm weather resorts of Intrawest. From Chicago to Orlando and Bali to Madrid, Hard Rock Hotel guests will experience first class service and accommodations with a defined musical edge. Located in some of the most desired destinations on the planet, Hard Rock Hotels offer unique and exciting experiences for people that demand the best. World-renowned customer service, destination restaurants, high radar bar concepts, innovative cuisine, stylishly appointed guest rooms, luxury spas, and lavish and exotic pools make the Hard Rock Hotel guest experience truly first class.
Background on Lifestar Hotels Joint Venture
Lifestar Hotels LLC, the joint venture between Hard Rock International and Sol Melia SA, provides hotel owners a unique proposition to access the Hard Rock Hotel brand through long-term management agreements.
About Hard Rock International
About Sol Melia
Source: Hard Rock International, Inc.
|Also See:||Becker Ventures Acquires Paramount Hotel for $126.5 million from Morgans Hotel Group; Hard Rock / Sol Meliá Joint Venture Will Operate as Re-branded Hard Rock Hotel New York / July 2004|
|Sol Meliá and the Rank Group Open the 381 room Hard Rock Hotel Chicago / January 2004|
|Sol Meliá and the Rank Group, Owner of the Hard Rock brand, to Joint Venture Development of Hard Rock Hotels in the Americas and Europe / June 2003|