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The Ritz-Carlton, Dearborn Providing a Workshop Designed
to Share Service Philosophy with Detroit Area Businesses

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August 29, 2005 - In an effort to address the lack of attention and understanding in the service aspect of business, The Ritz- Carlton, Dearborn will present the Service Excellence Symposium. The event is dedicated to the art of excellence in service.

The Ritz-Carlton, Dearborn will reprise the Symposium, a day and a half long program open to area businesses on Wednesday, September 28 and Thursday, September 29. This workshop has been designed to share The Ritz-Carlton service philosophy, illustrate how the company has enlivened this among all tiers of their employees and has set the standard in the field.

"With the Super Bowl looming on the horizon, businesses in the Detroit area can make this national event rewarding and memorable for everyone by improving just one area of their work: service," said Gerard van Grinsven, vice president and area general manager of The Ritz-Carlton, Dearborn. "This is not limited to the hospitality industry; across the board businesses can benefit enormously from improving upon their service skills -- good service is just good business."

The program will begin with an introduction by Detroit Lions' Chief Operating Officer and Executive Vice President Tom Lewand. Registrants will be offered insights on how to be more service oriented, tips on training, quality and employee retention will be shared as well. The Ritz-Carlton Corporate leaders, including Mr. van Grinsven, will lead all aspects of this program.

The Ritz-Carlton Hotel Company has recently been named the number one recognized brand in the USA by the Luxury Institute, and has twice earned the Malcolm Baldrige National Quality Award for outstanding leadership in service.

The Service Excellence Symposium is priced at $695 including breakfast both days and lunch on Wednesday, with a $100 discount available to members of The Detroit Regional and Dearborn Chambers of Commerce, The Detroit Metro Convention and Visitor's Bureau, for corporations sending more than four participants or for anyone registering before September 5. Non-profits should call for reduced rates. The Ritz-Carlton, Dearborn will offer a special room rate on September 28 of $165 for a deluxe room and $215 for a Club Level room to Symposium participants.

A percentage of proceeds from this event will be donated to Festival of Trees, one of the largest annual fundraisers benefiting Children's Hospital of Michigan. The festival takes place this Thanksgiving Day weekend and features hundreds of professionally decorated holiday trees as well as other holiday decorating exhibits, children's games and a gift shop.

"The Ritz-Carlton Hotel Company has not only established a reputation for service to our guests, but also service to community," says Mr. van Grinsven. "It is as important to us to have the opportunity to offer our experience in service to area businesses, as it is to be able to give something back to our community. We are thrilled to have Festival of Trees as the recipient of this year's charity proceeds."

The Ritz-Carlton, Dearborn is located at Fairlane Plaza, 300 Town Center Drive. For registration and further information about the Service Excellence Symposium, contact Rebecca Dickow at The Ritz-Carlton, Dearborn at 313-253-4358 or email rebecca.dickow@ritzcarlton.com .

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Contact:

Rebecca Dickow, 
Public Relations and Marketing Manager
The Ritz-Carlton, Dearborn
Tel: +1-313-253-4358
rebecca.dickow@ritzcarlton.com

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Also See: Simon Cooper, a 30-year Veteran Hotelier, Named President and COO of Ritz-Carlton / Jan 2001
The Ritz-Carlton Philosophy; Simon Cooper, President and COO, Discusses Evolution of the Brand / May 2002


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