Hotel Online  Special Report

   
TIG Global’s New RFP Tracking & Reporting Captures
More Meetings and Group Business for Hotel Clients

Internet Marketing Firm Continues to Enhance Hotel
Client Performance and Deliver Unrivaled ROI

Washington, D.C. – May 11, 2005 – TIG Global, the leading provider of interactive marketing services for hotels and resorts, has announced the successful launch and implementation of its RFP tracking and reporting system. TIG Global’s RFP Availability Reports, which compile all individual inquiries and group leads submitted through websites’ RFP and Contact Us forms, enable hotel clients to garner valuable, qualified group leads, gauge potential revenue opportunities, close Internet-driven group business, and measure realized incremental revenue generated through TIG Global’s turnkey Internet marketing program.

“We have found TIG Global’s Internet marketing program to be a natural complement to our sales and marketing initiatives at a resort property in Florida that we manage. During our first three months with the program, the hotel generated over $116,000 in direct online bookings and generated thousands in potential revenue for group business received through website RFP submissions,” said Julie Reigle, SVP Sales and Marketing for Remington Hotel Corporation.   

TIG Global developed its RFP tracking and reporting system in response to the rapidly growing online meeting and group business markets. Both formal and informal meeting planners are increasing utilizing web tools for researching and soliciting proposals from hotels.  Using proven search engine marketing techniques to capture market share, TIG Global drives these professional and non-professional meeting planners direct to hotel clients’ websites. TIG Global also integrates numerous “calls to action” on its clients’ websites to entice planners to submit online RFPs, which are immediately sent to the properties’ staff. Clients also receive monthly, comprehensive tracking reports to assess the program ROI.

In addition to the RFP and Contact Us submission tools and monthly summary reports, TIG Global’s strategic interactive marketing services also include website development and management, search engine optimization, pay-per-click marketing, strategic links and media placements, statistical reporting and analysis, and consultative account management. Hotel clients receive monthly online performance activity reports detailing website traffic, consumer behavior, and direct online revenue gained from TIG Global’s Internet marketing program.

About TIG Global:

TIG Global, headquartered in Washington, DC, is the market-leading interactive marketing company for hotels. TIG Global's consultative, strategic marketing programs raise online visibility, drive direct incremental revenue, and deliver unrivaled ROI to hotels. Created by hoteliers, TIG Global combines its hospitality industry knowledge and e-business expertise to help hotel clients maximize the potential of Internet channel and gain more than their fair share of this rapidly expanding market. TIG Global serves more than 300 hotel and resort clients, including independents and branded hotels, located throughout North America, Europe, and the Caribbean.

Learn more about TIG Global’s Internet marketing services and new revenue guarantee at www.TIGglobal.com. Please contact Rachel Zendel at 202.465.3939 or rzendel@TIGglobal.com.

 

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Contact:

Rachel Zendel
TIG Global, LLC
5335 Wisconsin Ave, NW #780
Washington, DC 20015
(P)202.465.3939 (F)202.363.5075
rzendel@TIGglobal.com
http://www.tigglobal.com



 
Also See: TIG Global Has Been Selected by Sunstone Hotel Investors as Exclusive Internet Marketing Partner / March 2005
New ‘TIG Global Guarantee’ Makes Internet Marketing a Must for Hoteliers; TIG Global Program Eliminates Risk, Guarantees Revenue / March 2005
TIG Global Announces Executive Promotions to Propel Strategic Growth; Sue Heilbronner named EVP of  marketing and business development, John Tunney named EVP of finance and administration / February 2005
TIG Global Expands Account Management Division and Continues to Deliver the Highest Level of Interactive Marketing Services in Hospitality/ February 2005
TIG Global Guiding Internet Presence Close To 50 New Hotel Clients In Fourth Quarter 2004 / January 2005
TIG Global, HSMAI Publish First-Ever Distribution Strategy Guide for Hotel Industry / January 2005
Thayer Interactive Group Becomes “TIG Global”; Internet Marketing Firm’s New Corporate Identity Underscores Breadth And Depth Of Services / October 2004
Thayer Interactive Group Announces Previous Appointment of Michael Pusateri as EVP of Sales & Services/ September 2004
Thayer Interactive Group’s Independent Clients Quadruple Industry’s Year-Over-Year Online Revenue Growth / May 2004
Thayer Interactive Group Receives Top Honors for Website Marketing Excellence at HSMAI Adrian AwardsShow / March 2004
Thayer Interactive Group Is Selected By Driftwood Hospitality To Provide Comprehensive Internet Marketing Services / Aug 2003
Thayer Interactive Group’s Clients Outperform All Industry Benchmarks For First Quarter 2003 Online Revenue / June 2003
Ocean Point Beach Resort and Spa Selects Thayer Interactive Group To Provide Comprehensive Internet Marketing Services / May 2003
Thayer Interactive Group Selected By Quorum Hotels And Resorts To Provide Full-Service Internet Marketing / April 2003
Thayer Interactive Group Taps Industry Veteran To Head Sales And Marketing Efforts / March 2003


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